Dubai Duty Free Celebrates Record-Breaking 2025 With Milestone Annual Sales Of Dhs8.680bln ($2.378bln)

Dubai Duty Free today announced an historic milestone in annual sales for 2025, achieving Dhs8.680 billion (US$2.378 billion), representing a 9.85% increase over 2024 and making it the most successful year in the retailer’s history. Driven by ten record breaking months, with December capping the year on a high note, with sales reaching Dhs922.77 million […]

Final Days To Win Big: Major Prizes And Retail Rewards Still Up For Grabs This DSF

With the countdown to the close of Dubai Shopping Festival (DSF) well underway, shoppers across the city are entering the final and most rewarding window to take advantage of DSF’s prize-packed retail campaigns. Featuring multi-million-dirham prize pools, thousands of chances to win, and participation from hundreds of leading brands and retailers, DSF continues to turn […]

Apparel Group Strengthens Womenswear Portfolio With Forever New Across The GCC

Apparel Group continues to strengthen its fashion portfolio with the expansion of internationally loved womenswear brand Forever New across the GCC, reinforcing its commitment to bringing globally relevant, contemporary brands to the region. Founded in Melbourne, Australia, Forever New is known for its modern, feminine designs that celebrate confidence, elegance, and individuality. The brand offers […]

Where Play Comes Alive: Fun City Reopens With A Vibrant New Look And Next-Level Experiences

Fun City, one of the region’s most loved family entertainment destinations, has officially reopened at Andalusia court, Ibn Battuta Mall, unveiling a brighter, bolder and more exciting world designed especially for children and families. The newly upgraded centre bursts with colour and imagination, bringing together all the fun families already love, now elevated with brand-new […]

DSF Sale Season & Citywide Promotions Are Now Live

The DSF Sale Season, citywide Scan & Win promotions, and the DSF 12-Hour Sale officially launch across Dubai today — marking one of the biggest shopping moments of the year. DSF Sale Season (26 Dec – 1 Feb) — Now Live Shoppers can enjoy 25%–75% off across 1000+ brands and more than 3,500 retail outlets […]

MAX&Co. SPRING/ SUMMER 2026

Marking a step forward in MAX&Co.’s evolution, the collection reflects the brand’s increasingly lifestyle- and zeitgeist-driven ethos, rooted in the pillars of Curiosity, Courage, and Community. Each piece celebrates these values, balancing classic, wearable silhouettes with a contemporary attitude to create a look that is multidimensional, effortlessly daring, and confidently understated. This is dressing without […]

SKIMS Opens First Permanent Store In The Middle East

SKIMS announces its long-anticipated arrival in the UAE with the opening of its first physical retail store at Mall of the Emirates in Dubai, in partnership with luxury retail leader Al Tayer Insignia, the brand’s regional partner. This debut marks a significant milestone in the brand’s global expansion and reflects SKIMS’ ongoing focus on delivering […]