As temperatures rise across the UAE and consumers look for indulgent yet healthier ways to cool down this summer, Camelicious has announced the expansion of its award-winning camel milk ice cream range through leading online grocery platform Kibsons, further strengthening the brand’s growing retail footprint.
The move comes at a time when consumer purchasing habits across the food and beverage sector continue to evolve, with shoppers increasingly seeking products that combine indulgence with nutritional value. While competition within the ice cream category remains intense, Camelicious continues to see strong demand for its unique camel milk-based offering.
Already established as the region’s leading camel dairy brand, Camelicious believes the growing popularity of its ice cream range reflects changing consumer preferences and a desire for products that offer something beyond traditional alternatives.
“Consumers today are looking for products that fit modern lifestyles without compromising on taste,” said Hesham Yehia, Acting CEO of Camelicious.
“Summer has always been an important period for the category, but what we are seeing is a growing appreciation for camel milk as an ingredient that is both nutritious and enjoyable. The continued growth of our ice cream range demonstrates that consumers are increasingly willing to explore healthier, easier-to-digest alternatives while still enjoying a premium treat.”
Made using Camelicious’ fresh camel milk, the range combines the creamy texture consumers expect from ice cream with the natural nutritional benefits associated with camel dairy. Available in a variety of flavours, the collection has become increasingly popular among health-conscious families and consumers looking for new food experiences. Top-selling flavours include pistachio and hazelnut, alongside traditional favourites.
The addition of Kibsons further increases accessibility for consumers across the UAE, enabling the brand to reach a wider audience through one of the country’s most trusted grocery delivery platforms.
For Camelicious, the latest retail expansion represents another step in the continued growth of camel dairy beyond traditional milk consumption and into everyday lifestyle categories.
“One of our key objectives has always been to make camel dairy more accessible to consumers in formats they already enjoy,” added Yehia. “Whether that’s fresh milk, flavoured milk, powder products or ice cream, we continue to see encouraging demand from consumers who are looking for products that combine heritage, innovation and wellness.”
As the UAE enters its busiest summer period, Camelicious expects demand for its ice cream range to remain strong, supported by growing awareness of camel milk’s nutritional qualities and increasing availability through major retail and online channels.
Beyond the summer season, the company believes the category’s long-term potential remains significant as more consumers seek premium frozen treats that align with both health and lifestyle trends.
