With the countdown to the close of Dubai Shopping Festival (DSF) well underway, shoppers across the city are entering the final and most rewarding window to take advantage of DSF’s prize-packed retail campaigns. Featuring multi-million-dirham prize pools, thousands of chances to win, and participation from hundreds of leading brands and retailers, DSF continues to turn […]
Apparel Group continues to strengthen its fashion portfolio with the expansion of internationally loved womenswear brand Forever New across the GCC, reinforcing its commitment to bringing globally relevant, contemporary brands to the region. Founded in Melbourne, Australia, Forever New is known for its modern, feminine designs that celebrate confidence, elegance, and individuality. The brand offers […]







