Renowned Sri Lankan-British entrepreneur Natalie Jayasuriya has officially launched her highly anticipated clothing label, FROK, a brand dedicated to the ambitious, dynamic, and style-conscious individuals of today. Designed for those who navigate life with purpose and passion, FROK is redefining modern fashion with its versatile, empowering, and effortlessly chic collections.
FROK embodies the essence of contemporary fashion with a bold approach that merges elegance with functionality. The brand’s debut collection features a meticulously curated range of pieces that seamlessly transition from work to leisure, catering to professionals, entrepreneurs, and go-getters who demand both style and comfort in their wardrobe.
“FROK is more than just fashion—it’s a movement. It’s about empowering individuals to take on their day with confidence and poise, without compromising on style or functionality,” says Natalie Jayasuriya, Founder and Creative Director of FROK. “Our designs are inspired by the fast-paced lifestyles of today’s modern professionals, ensuring they feel empowered in every setting.”
A key highlight of FROK’s design philosophy is the “AM to PM” concept, which focuses on creating versatile pieces that transition effortlessly from day to night. Whether it’s a power meeting in the morning or an elegant dinner in the evening, FROK’s collections ensure wearers look polished and stylish at every moment of their day.
With sustainability at its core, FROK prioritizes ethical sourcing, premium-quality materials, and timeless designs that encourage mindful fashion choices. The label’s commitment to inclusivity ensures a diverse range of sizes and styles, making high-fashion accessible to individuals from all walks of life.
FROK is now available for purchase online at www.frok.ae, with global shipping options. Additionally, FROK has expanded its reach to India through its multi-vendor platform FROKME.COM, offering a broader selection of styles and brands for fashion-forward consumers.
Follow FROK on Instagram for the latest updates:@frok.ae.
