Samsung Gulf Electronics has launched the Galaxy Experience Space, an immersive Galaxy experiential pop-up at its Brand Store in Dubai Mall. Running from the 7th of August to the 4th of October, Samsung is inviting visitors to explore the latest Galaxy Z Series lineup through a series of interactive, AI-powered creative stations.
Inspired by the distinctive design of the Galaxy Z Fold8, Samsung’s newest foldable form factor built around a 4:3 main display which opens into a larger 10:16 canvas for immersive viewing, the pop-up transforms the retail space into a gallery-like journey designed to encourage visitors to explore Galaxy’s newest capabilities in real-time.
Upon arrival, visitors register via a QR code to receive a personal digital Experience Card, which tracks their journey and unlocks rewards as they complete each activity. Visitors progress through six experience stations, including:
- My FanCam– visitors can record a clip with multiple people, then put the spotlight on one person with Galaxy AI.
- Photo Assist– visitors take a portrait and use AI photo prompts to generate creative, scene-based imagery.
- Creative Studio– visitors generate a personalised set of emoji stickers from their portrait using AI, with the option to print them on the spot.
- Multitasking – an interactive demonstration of the device’s Multi Window capabilities across everyday scenarios.
- Content-Native Design– a showcase of how different content, from short or long form videos, eBooks to social media and movies, adapts natively to the device’s unique display
- Smart Switch– a live demo showing how seamless it is to switch your phone to Galaxy.
- Ecosystem– this station demonstrates how music follows the visitor seamlessly across devices, from phone, to buds, to watch among many other experiences enabled by the Galaxy ecosystem.
The pop-up will also be supported by a series of live engagements throughout its run, including a five-day on-air competition with a local radio station, a hands-on photography workshop and live competition hosted by renowned creator Amir De Leon, and a live broadcast from the store featuring famous radio hosts, Priti Malik and Brent Black, complete with interactive segments and giveaways.
Through this experiential pop-up, Samsung continues to bring the Galaxy experience to life for its community in the UAE, offering an immersive space where visitors can discover, create and be rewarded through engaging with the latest innovations. The pop-up is open daily at the Samsung Brand Store, Dubai Mall, from 10:00 AM to 11:00 PM Monday to Thursday, and 10:00 AM to 12:00 AM Friday to Sunday.
For more information, please visit Samsung.com/ae
