Every parent knows how quickly the Back-to-School list grows. It begins with a new backpack and a pair of shoes, followed by the lunch box, water bottle, stationery and the inevitable discovery that something from last year no longer fits.
For the 2026 school season, REDTAG is helping families take some of the pressure out of that annual reset. Its GCC-wide Back-to-School collection brings the practical essentials children need, the characters they genuinely want and accessible value for families together in one destination.
Leading the collection is an extensive range of backpacks and trolley bags, including coordinated 5-in-1 sets created to make school preparation simpler. Available in different sizes, colours and designs, the range supports children across age groups, from those taking their first steps into school to older students looking for something more understated.
The character collection brings a little more excitement to the everyday school routine. The line-up reads like a roll call of playground favourites, with Hello Kitty, Kuromi, Spider-Man, Sonic, Batman, Stitch, Frozen, Naruto, Paw Patrol, Dragon Ball, Disney favourites and football-club graphics appearing across backpacks, trolley bags, lunch boxes, water bottles, stationery and selected fashion pieces.
Children can choose the characters and designs that feel most like them, while parents can coordinate the school-day essentials in one visit. Matching tiffin and lunch boxes, water bottles and stationery make the morning checklist easier to manage and give each child a set they will be excited to carry.
Footwear is another key part of the collection, with comfortable school-ready styles made for busy days, active breaks and everything that happens after the final bell. The range is supported by everyday apparel for girls and boys, including dresses, shirts, trousers, T-shirts, leggings and coordinated sets that move easily from the classroom into the rest of the day.
In Saudi Arabia & UAE, the collection includes 5-in-1 sets are priced at SAR 99/AED 99, backpacks begin at SAR 59/AED 59, footwear at SAR 55/AED 55, water bottles at SAR 29/AED 29 and dresses at SAR 39/AED 29, helping families prepare for the term with more choice across different budgets.
Under its seasonal Ready, Set, School! communication, REDTAG will also take the campaign beyond the shopping aisle through selected mall experiences. Children will be invited to contribute to a life-size Back-to-School canvas, step into a themed photo booth and take part in games created to make the return to school feel more like a fresh beginning than another task on the family calendar.
“Back-to-School is one of the GCC’s most concentrated family shopping periods, with parents managing several practical needs within a relatively short window. At the same time, children are becoming more involved in choosing the characters, colours and styles they want to carry into the new school year. Our focus has been to bring these expectations together through a complete and easy-to-shop collection that combines breadth of choice, practicality and accessible value. By bringing backpacks, trolley bags, coordinated school essentials, footwear and apparel together across our stores and online, we are strengthening REDTAG’s role as a destination families across the region can rely on when preparing for the term ahead.” said Shehbaz Shaikh, Chief Operating Officer, REDTAG.
From first-day preparation to the routines that follow, REDTAG’s Back-to-School collection is designed to help children begin the year feeling comfortable, confident and ready for what comes next.
The collection is now available across all REDTAG stores in the GCC and online at redtagfashion.com.
