odist Launches In The Middle East

odist Launches In The Middle East

Get ready to take your makeup skills to new heights. odist, an ethical and climate-conscious beauty brand, launched a collection consisting of 10 premium makeup brushes. The clean, minimalistic and luxurious makeup brushes include 5 face and 5 eye brushes all made from three high-performing vegan hair types, each engineered to work with specific textures and formulas.

Unapologetic and opinionated, odist was born with a mission to create great products but also to challenge trends, empower and inspire. Offering new perspectives, odist believes in building a beauty community that raises topics that matter in the region. odist embodies the new form of luxury; positive luxury.

odist is authentic, unpolished and relatable. Offering a variety of 10 brushes, the collection includes all the essential makeup tools for the face and eyes allowing for beautiful application of any makeup product. The design led brushes are vegan, cruelty-free, responsibly sourced and come in modern and  minimal premium packaging. Starting from AED 75, the brushes are available on www.odist.com. Or treat yourself and your loved one to The Essential Ten, a complete set of all 10 brushes including a faux leather pouch for AED 795.

“I always had a strong love for creative, alternative beauty. I spent a lot of time researching products and sharing my knowledge but equally I felt that something was missing. As I was looking for quality, off-beat, innovative products with responsible values, I couldn’t help but miss that personal connection with the brand. This is why I decided that it was time to build my own. odist is different from other brands because we believe beauty lies within the brand’s ability to connect with the consumer on a deeper level. Now, more than ever, new-age consumers are educated, well-informed and seek genuine connections with brands and expect a quality product.”, says Amy Hanbury, Founder of odist.

The collection is made of 5 face and 5 eye brushes made of Body, Silk and Razor Fibre. Each brush is luxuriously soft to the touch and kind to the skin to help achieve gorgeous and radiant looking skin. All the brushes have a number of different uses and are designed for different application purposes.

From the perfect base to exceptional camouflage and sheer blush application, the five facial brushes in the collection contain all the professional tools needed to achieve a flawless complexion.

The first facial brush is the 001 buffer brush, ideal for seamless all-over buffing of liquid and cream base products. The002precision buffer is perfect for defining and sculpting the contours as well as buffing and blending liquid and cream products into smaller areas such as around the nose and eyes. When setting or highlighting specific areas such as the cheekbones, under the eyes and the t-zone the 011 precision powder brush is best. It applies powder products effortlessly powder whilst keeping the base in place.

Also great for targeting specific areas is the 012 cheek and sculpt brush which works best with blush and bronzer products. The final facial brush in the collection is the 019tapered powderbrush which gently diffuses harsh lines for a radiant blended result. Each brush is specifically designed to pick up the optional amount of product to create an overall seamless look.

The eye brushes are specifically designed for applying all types of makeup to create the perfect look, from the simplest to the more sophisticated. The brushes include the 025 crease blender for applying or blending any kind of eyeshadow, whereas the 021shader brush is best for precise shadow application. The 023multipurpose diffuser brush is angled to allow for diffusing of powder in targeted areas to add greater detail. Also great for detailed working is the 028pencil buffer brush, thetip of the brush is very fine and flexible which makes it perfect for wispy application of colour and precise shading. Finally, the 030brow definer is best used to create clean, precise thin lines for well-defined, sculpted brows.