As consumers increasingly prioritise wellness, comfort, and sustainability at home, sleepwear is becoming a natural extension of the sleep environment itself. Responding to this growing focus on restorative living, Dubai-based eco-luxe sleep wellness brand Minoa has launched its new TENCEL™ Lyocell sleepwear collection, thoughtfully designed for the entire family.
The collection includes pajamas for men, women, and children, as well as sleeping bags for newborns and toddlers, extending Minoa’s philosophy of sustainable comfort beyond the bed and into what families wear to sleep.
Founded by Anelle Bakitzhanova and Roger Chedid, Minoa is known for its range of sustainable home essentials, including bedding crafted from bamboo lyocell, hemp, and French flax linen, as well as duvets, pillows, and bath textiles designed to support restorative sleep. With the introduction of sleepwear, the brand expands its vision of creating a complete sleep wellness ecosystem where both the bed and what we wear contribute to better rest.
At the heart of the collection is TENCEL™ Lyocell, a fibre derived from responsibly managed wood sources and produced through an environmentally responsible closed-loop process by Austrian fibre innovator Lenzing AG. Known for its exceptional softness, breathability, and moisture management, TENCEL™ fabric offers a smooth, lightweight feel that helps regulate temperature and support comfortable sleep, particularly in warmer climates.
Designed with simplicity and comfort in mind, the collection features relaxed silhouettes in soft, neutral tones that reflect Minoa’s understated aesthetic.
Women’s and men’s pajama sets offer breathable comfort and effortless wear, while the children’s range is crafted from gentle fabrics designed to move with active sleepers. For newborns and toddlers, ultra-soft sleeping bags create a breathable cocoon that supports safe and comfortable rest.
Sustainability remains central to every Minoa product. The brand prioritises responsibly sourced materials, low-impact production methods, and thoughtful packaging designed to reduce environmental impact. By combining TENCEL™ sleepwear with bedding made from bamboo lyocell, hemp, and French flax linen, Minoa reflects the growing demand across the Gulf region for products that balance luxury with environmental responsibility.
Launching across the GCC, Minoa offers a holistic approach to sleep wellness, inviting families to transform their homes into spaces where comfort, design, and conscious living exist in balance.
The new sleepwear collection is available online at www.minoa.ae
