Majid Al Futtaim’s flagship mall destination in the UAE – Mall of the Emirates and ephemeral design platform ELEVATE, hosted esteemed Lebanese-American designer Rami Kadi earlier this month for an intimate panel discussion on the business of fashion. Addressing an audience of up and coming designers, Kadi was joined by fashion and style influencer Zeynab El-Helw to share expert advice on ways to grow their talent, develop their brand, diversify their collection in the region, and build a successful business.
ELEVATE is a unique, ephemeral, pop-up fashion and design concept that provides creators with a springboard to develop their business and reach dynamic new markets in the region. The platform provides customers with an unparalleled, socialised experience as they interact with local and international designers while shopping from their latest collections.
Running until the end of January 2020, the boutique concept will host a comprehensive programme of design, beauty, fashion and art workshops for customers to immerse themselves in.
The ELEVATE boutique is located at Mall of the Emirate’s luxurious Fashion Dome, on the second floor.
