Launched in 1984 as a casual, outdoor collection ideal for week-ends, the Weekend Max Mara label is a very rich and sophisticated, complete wardrobe, including all the various categories of garments (coats, knitwear, shirts, T-shirts, denim wear and lots, lots more) and is complete with a full range of accessories (including shoes and bags as well as scarves, belts, shawls and jewellery) specially designed for the Max Mara woman to give her an all-inclusive solution, whatever she needs and whatever the occasion.
A Formal informality. Meaning a solution for the contemporary demand for garments that are practical and versatile, “town & country”, full of colour and elegantly feminine, starting from the fits and choices of fabric, the imaginative use of colour and the decorative features
The Weekend Max Mara label counts over 160 single-brand stores in Italy, Europe and the Far East and corners in leading department stores in the United States.