Think Rio, and your mind immediately escapes to a tropical paradise…pure beaches, Bossa nova beats and beautiful women. Praias, the U.A.E’s leading name in authentic Brazilian swimwear, captures its essence in true form.
From the minute you set foot in its flagship store at the Mall of the Emirates, you are greeted with the sounds and even aromas of Brazil, where a vast collection of designer swimsuits, bikinis, kaftans and more await. Lenny Niemeyer, Salinas, Cecilia Prado and Blue Man are just a few of the brands you will find exclusivly at Praias.
Praias also has a number of international brands exclusively in the Middle East such as celebrity favourite Taylor Morris Eyewear, CeeCode Beach Bags and Vita Liberata Toxin Free Tanning Products.
Select from an array of unique cuts, colours and styles, as well as Brazilian casual wear from Cantao, FYI and the uber popular chill footwear Havaianas. With the perfect tanning weather around the corner, it’s time to experience the passion of Brazil and indulge the beach beauty in you!