Concepts was established in 1996 in the heart of Harvard Square in Cambridge, Massachusetts, as one of the first shops to cater to the lifestyle consumer (footwear, menswear, sportswear, actions sports, premium denim and outerwear). Concepts is considered a founding father in retail, having lay down the blueprint to a market that has become the foundation of premium retailers around the world. Concepts as a brand has a strong history in the realm of sneakers and genre-bending collaborations and has established a unique retailer experience for the most discerning sneaker heads.

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