Global Village, the region’s premier multicultural family destination for entertainment, dining, shopping and attractions, has announced the launch of its exclusive Season 31 VIP Packs, giving loyal guests the opportunity to secure the destination’s most sought-after offering and premium benefits ahead of the new season. Showcasing a brand-new collectible design, with exclusive privileges and exceptional value, the VIP Packs will be available through a phased sales approach exclusively via www.coca-cola-arena.com, beginning with a pre-order window from 21 to 25 September, during which guests can secure their pack in advance for a fee, followed by a public sale from 26 September.
Created exclusively for Season 31, the new VIP Packs feature a collectible ‘Global Village Story Book’ design, celebrating Global Village’s remarkable journey through a premium keepsake that can be treasured long after the season ends. Inspired by His Highness Sheikh Mohammed bin Rashid Al Maktoum’s Dubai-it vision and Dubai’s spirit of bringing communities together, each pack includes seven Season 31 pins honouring the UAE, alongside a collection of premium benefits such as a VIP Parking Sticker, Parking Cards, Entry Tickets, Wonder Pass Cards and a collection of offerings across Dubai Holding Entertainment assets. Adding to the excitement, one lucky Season 31 VIP Pack holder will discover a cheque worth AED 31,000 hidden inside one of the packs.
This season, the Diamond VIP Pack will be available for AED 7,900 and can be secured during the pre-order phase with a priority booking fee of AED 1,000. The Platinum will be available for AED 3,490 with a priority booking fee of AED 500. The Gold will be available for AED 2,490 with a priority booking fee of AED 300. The Silver will be available for AED 1,890 with a priority booking fee of AED 200. Anyone aged 18 years or older and holding a valid Emirates ID is eligible to purchase a VIP Pack.
Returning this season, the Mega Gold and Mega Silver VIP Packs combine Global Village’s premium privileges with additional experiences through bundled Dubai Parks™ and Resorts seasonal passes or park tickets, offering even greater value for families and frequent guests. Guests can choose between 3-month Multi-Park Seasonal Passes or 1-Day 2-Park Tickets, depending on their preferred benefit. The Mega Gold Pack includes 8 Seasonal Passes or 12 park tickets, while the Mega Silver Pack includes 5 Seasonal Passes or 7 park tickets.
The Mega Gold VIP Pack will retail for AED 4,990, while the Mega Silver VIP Pack will be available for AED 3,490. Both Mega Packs will have a priority booking fee of AED 150 during the pre-order phase.
Given their limited availability and continued popularity, guests are encouraged to create their accounts in advance and complete their purchase online through the official sales platform, the Coca-Cola Arena website: www.coca-cola-arena.com. To provide fair access, purchases will be limited to one VIP Pack per valid Emirates ID.
Every VIP Pack includes a range of exclusive benefits designed to elevate the Global Village experience throughout Season 31, which begins on Wednesday, 14 October 2026, when guests will once again be welcomed to ‘A More Wonderful World’ to enjoy an unforgettable season of entertainment, shopping, dining and attractions.
Visit Global Village’s website https://www.globalvillage.ae/ and social media channels for the latest updates:
Instagram: @GlobalVillageUAE
X: @GlobalVillageAE
Facebook: @GlobalVillageAE
Snapchat: @GlobalVillageME
TikTok: @GlobalVillageAE
