Max Fashion, the leading value fashion brand in the Middle East and part of Landmark Group, unveils its High Summer Women’s Collection, proving that the season’s most vibrant trends can be both on-trend and entirely attainable. Inspired by the spirit of a tropical getaway, the collection brings together bold magenta accents, lush tropical florals, and holiday-inspired placement prints, the looks defining the season, at the accessible prices Max Fashion is known for.

Built on cool cotton bases that stay light and breathable through the region’s warmest months, the collection makes elevated, trend-led dressing easy to own. An elevated embellished tee adds a touch of modern femininity, delivering a statement-making piece without the premium price tag typically attached to the look.

Key silhouettes anchor the collection, from a statement placement-print dress to relaxed resort-inspired separates and a seasonal wrap-front pant that moves easily from poolside to evening. Designed to be styled and restyled across the season, each piece offers real versatility and value from a single edit.

Commenting on the launch, Haroon Rasheed, Senior Head of Marketing at Landmark Group, said: “High Summer proves that the season’s boldest trends don’t have to come at a premium. We’ve brought tropical florals, bold magenta, and relaxed resort silhouettes into a collection that feels fun, confident, and full of holiday energy, while keeping it genuinely accessible. At Max Fashion, we believe every woman should be able to wear the looks she loves without compromising on price, and this collection is a true expression of that.”

With its escapist mood, on-trend silhouettes, and accessible price point, the Women’s Summer Collection puts a confident burst of colour within reach this season, designed for the warmth and pace of the region.

The Max Fashion High Summer Women’s Collection is now available across stores and online across the region.

For more information, visit https://www.maxfashion.com/

The post Max Fashion’s Women’s New Summer Collection Brings The Season’s Tropical Trends first appeared on Dubai Shopping Guide.

In the age of AI, it is not anymore about just optimising in Google to drive traffic to your website.

You need to build the trust of your prospects and clients by having a 360 degrees presence in all online platforms.

According to Sharad Agarwal, CEO of Cyber Gear, “Today, AI-powered agents like ChatGPT, Claude, Gemini, and Perplexity don’t just present search results; they generate direct answers, recommendations, and even purchase guidance. For brands, Generative Engine Optimizatiion is not a technical afterthought, it is now mission-critical.”

GEO fundamentally reorients digital strategy for an era in which:

• AI models synthesize information instead of just linking to it.
• Brand visibility depends more on being cited or referenced in AI-generated responses than ranking atop search results.
• AI’s understanding is built from structured, machine-readable, and contextually relevant content, not just clever copy or impressive design.

In the Middle East, GuestPosts.biz is the largest marketplace offering quality websites for building backlinks and trust from credible blogs.

Backlinks, also known as inbound or incoming links, are links from one website to another. When reputable sites link to your website, search engines interpret this as a signal that your content is valuable and trustworthy. Targeted Outreach SEO is the most effective way to earn these valuable endorsements. Thus, a strong backlink profile is essential for achieving higher rankings on SERPs.

UAE Today

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Middle East Events

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Press Release Network

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newsbeat.ae

https://www.newsbeat.ae

Dubai-it.io

https://www.dubai-it.io

Dubai City Guide

https://www.DubaiCityGuide.com

Dubai Verse

https://www.DubaiVerse.io

Abu Dhabi City Guide

https://www.AbuDhabiCityGuide.com

Abu Dhabi Verse

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Sharjah City Guide

https://www.SharjahCityGuide.com

Dubai Property Guide

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Abu Dhabi Property Guide

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Dubai Shopping Guide

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Dubai Healthcare Guide

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Go Green

https://www.go-green.ae

For more information, visit https://www.guestposts.biz

The post Traffic For Vanity, Profit For Sanity first appeared on Dubai Shopping Guide.

Dubai Summer Surprises (DSS) is here and Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia, is packing the season with entertainment, rewards, and surprises you won’t want to miss. Whether you’re chasing big wins, family fun, or some serious retail therapy, here’s everything you need to know.

1. Shop the Biggest Summer Discounts

Throughout the two-month retail season, shoppers can enjoy savings of up to 90% off across thousands of participating retailers at Majid Al Futtaim Shopping Malls throughout Dubai Summer Surprises, making it the perfect time to refresh wardrobes, update homes and discover the latest trends.

When & Where: Mall of the Emirates, City Centre Deira, City Centre Mirdif from July 3 to August 30.

2. Don’t Miss the 12-Hour Flash Sale

One of the most anticipated moments of DSS returns with a special 12-hour flash sale, offering incredible savings across participating brands for one day only and the chance to become a Share Millionaire in just one day. Customers who shop during the 12-hour sale window will be entered into the prize draw, with one lucky winner selected.

When & Where: July 2, Mall of the Emirates, City Centre Mirdif and City Centre Deira.

3. Be in With a Chance of Becoming a SHARE Millionaire

This summer, shoppers can enjoy rewarding experiences through SHARE, Majid Al Futtaim’s lifestyle rewards programme, with special DSS promotions and grand prize draws taking place throughout the summer. There will be one winner announced every week.

When & Where: At Mall of the Emirates, City Centre Mirdif and City Centre Deira between July 3 to August 30.

4. Unmissable Opening Concert Featuring Nassif Zeytoun and Rahma Riad

DSS gets off to a spectacular start at City Centre Mirdif with a special opening concert featuring two of the region’s biggest music stars, Nassif Zeytoun and Rahma Riad. Bringing together chart-topping hits, live entertainment and an electric atmosphere, the concert promises an unforgettable evening for music lovers and families alike. As one of the headline events of this year’s DSS programme, it is the perfect way to celebrate the start of a summer packed with shopping, entertainment and exciting experiences.

Where: City Centre Mirdif

When: Rahma Riad on July 3 & Nassif Zeytoun on July 4

5. Get Moving This Summer with Dubai Mallathon

This summer, visitors can embrace a more active lifestyle through exciting wellness-focused initiatives designed to inspire movement, community participation and healthy living.

Mall of the Emirates, City Centre Mirdif and City Centre Deira will participate in Mallathon, a community initiative led by the Crown Prince’s Office aimed at bringing people together through sport, wellness and healthy living. Designed to position malls as hubs for fitness, wellbeing and community engagement, Mallathon will welcome residents, community groups and organisations to take part in walking activities throughout the summer. Open to all and free to participate, no registration is required. Visitors can simply walk in from 6:00 a.m. onwards and join the activities.

Mallathon Dates:

•      City Centre Mirdif: July 4,12 and August 15
•      City Centre Deira: July 18 and August 29
•      Mall of the Emirates: July 25 and September 5

6. Immerse Yourself in K-Pop Culture at City Centre Mirdif:

K-pop fans can also immerse themselves in globally trending Korean pop culture through immersive experiences, premium fan merchandise, themed activations and creator-led content inspired by one of the world’s most influential cultural movements.

When and Where: City Centre Mirdif from July 9 to July 19

7. Visit Summer Surprises Activations at City Centre Deira

City Centre Deira will bring summer to life through a series of interactive experiences, exciting prizes, giveaways and personalised moments designed to surprise and delight visitors throughout the season.

Visitors can try their luck with the Summer Rewards Rotatable Claw Machine, packed with prizes, giveaways and rewards from participating brands, while the Tap & Win experience offers shoppers the chance to instantly unlock exciting prizes using SHARE Pay.

The activation will also feature a Summer Bar, where visitors can create their own summer bag by selecting from a curated collection of products, samples, treats and seasonal essentials from participating brands. To complete the experience, every participant will receive a complimentary mini refreshment at the dedicated Refreshment Station.

When & Where: City Centre Deira from July 10 to July 26

8. Mirdif Goes Amalfi

This summer, visitors can embark on an immersive journey through a series of interactive experiences with “Mirdif Goes Amalfi”. Beginning with an Amalfi-inspired welcome zone before testing their luck through digital games, claw game machines, lucky boxes and reward-driven activations. Shoppers can also scan receipts for the chance to unlock prizes, gifts and vouchers, adding an extra layer of excitement to every visit.

Visitors can also enjoy the “Ring For Your Gift” promotion, where participants can ring a bell to claim rewards, alongside a range of customisation experiences including a Charms Bar, Voyage Scent Bar and personalised scarves and linen shirts inspired by summer on the Mediterranean coast.

Guests can also enjoy a curated food and beverage experience featuring popular brands including % Arabica, Drinkit, Joe & The Juice, Five Guys, SALT, ZA ZA, Brunch & Cake, Bachir and Pinkberry, bringing a taste of summer to the activation.

When and Where: City Centre Mirdif from July 23 to August 9

9. Shop more, win big

Shoppers at City Centre Deira and City Centre Me’aisem can enjoy even more reasons to spend this summer with the chance to win a Jetour T2 Luxury Plus.

Running from July 24 to August 30, the promotion gives customers the opportunity to enter the draw and drive away in one of the region’s most exciting SUVs, adding even more excitement to every shopping trip during Dubai Summer Surprises.

When & Where: City Centre Deira and City Centre Me’aisem from July 24 and August 30.

10. Escape the Heat and Win at Mall of the Emirates

This Dubai Summer Surprises, everyone is a winner at Mall of the Emirates. Alongside incredible shopping, visitors can enjoy exclusive summer experiences while unlocking rewards through SHARE, including 20X SHARE Points and the chance to become the next SHARE Millionaire.

For those looking to escape the heat, Ski Dubai is offering the ultimate indoor winter adventure with its Summer Pass, featuring unlimited access to snow park attractions, including tubing, tobogganing, the Mountain Thriller and chairlift rides, plus a meal at North 28 and a choice of premium experiences. Families can also enjoy the Summer Family Pass for Four.

For younger visitors, the Ski Dubai Summer Camp offers children aged 4–10 an unforgettable school holiday experience, featuring snow activities, introductory skiing sessions, penguin encounters, workshops, games, VOX Cinema screenings and daily meals.

Movie lovers can also keep cool at VOX Cinemas, where this summer’s biggest blockbusters, including Minions and Spider-Man: Brand New Day, come to life in spectacular style. Guests can elevate their cinema experience with the luxurious THEATRE concept or enjoy the privacy and comfort of VOX PODs, all while experiencing the latest releases on the immersive IMAX screen.

When: Until August 23 (Ski Dubai Summer Pass)
When: Until August 21 (Ski Dubai Summer Camp)
Where: Mall of the Emirates

11. Discover New and Upcoming Openings at Mall of the Emirates

Mall of the Emirates continues to expand its retail offering with exciting new openings this Dubai Summer Surprises. From beauty to fashion, visitors can discover the latest additions including Ulta Beauty, Primark, COS, and PacSun, offering even more reasons to shop, explore and refresh their summer wardrobe.

The post 11 Reasons To Visit Majid Al Futtaim Malls During Dubai Summer Surprises 2026 first appeared on Dubai Shopping Guide.

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, has unveiled its first premium Carrefour Market concept at Jumeirah Park Centre by Dubai Retail. The new store introduces a modern and elevated shopping experience designed around evolving customer expectations, marking a significant milestone in the brand’s transformation strategy across the UAE.

The concept serves as the prototype for Carrefour’s next-generation premium supermarket format. Spanning more than 2,200 square metres, the store introduces a food-first layout that expands the fresh and ready-made food offering from 25% to 38% of the total selling area. A key feature is the launch of Carrefour’s first-ever BakeHouse Café, a modern neighbourhood café created to bring freshly baked goods, specialty coffee and casual dining into the heart of the community.

The premium market officially opened its doors at a ribbon-cutting ceremony attended by Ahmed Galal Ismail, Chief Executive Officer of Majid Al Futtaim Holding; Dries D’Hooghe, Managing Director, Retail UAE at Majid Al Futtaim Retail; alongside Dubai Holding representatives Fareed Abdelrahman, Managing Director, Retail Destinations – Dubai Holding Asset Management, and Matthew Smith, Executive Director,  Leasing – Dubai Holding Asset Management.

Tailored to the Jumeirah Park community, the store features an expanded Fresh Market, more than 900 new products, including over 300 imported lines, a redesigned Health & Beauty destination with dedicated K-Beauty bays, an elevated Pet Care offering, a Food-for-Now deli, and a streamlined layout designed to enhance the customer experience.

The opening forms part of Majid Al Futtaim’s wider 2026 growth and transformation strategy for Carrefour across the UAE, which includes continued investment in store modernisation, premium market concepts, customer experience enhancements and network expansion across both Carrefour Market and hypermarket formats. The premium concept is set to roll out across multiple stores during 2026.

The post Majid Al Futtaim Unveils First Premium Carrefour Market Concept In The UAE At Jumeirah Park Centre first appeared on Dubai Shopping Guide.

Parkin Company PJSC (“Parkin” or the “Company”), the largest provider of paid public parking facilities and services in Dubai, has entered into a five-year agreement with Al Ghurair Centre to manage and enhance parking operations at one of Dubai’s most established retail destinations.

The agreement was signed in presence of Parkin Chief Executive Officer, Eng. Mohamed Abdulla Al Ali and Al Ghurair Property Management Chief Executive Officer, Paul Fanning.

The partnership aims to enhance the overall visitor experience by reducing entry and exit friction, improving traffic flow, and delivering a fully digital parking experience. By leveraging Parkin’s advanced digital parking ecosystem and operational capabilities, the initiative will deliver a more efficient and intuitive parking journey for shoppers, Al Ghurair Centre residents, cinema-goers, and visitors.

The new parking system will utilise AI-enabled Automatic Number Plate Recognition (ANPR) technology to provide a fully ticketless experience, eliminating the need for physical tickets and enabling faster, more convenient access to the parking facilities. A new camera featuring an integrated screen will be introduced for the first time at Al Ghurair Centre, providing visitors with real-time guidance and support.

Under the new system, visitors will receive three hours of complimentary parking. Thereafter, standard parking tariffs will apply from Monday to Saturday, while parking will remain free on Sundays and public holidays. Customers will be able to settle parking fees before exiting or within five days through Parkin’s integrated digital channels.

To further enhance the customer experience, shoppers who spend AED 200 or more at Al Ghurair Centre will receive two additional hours of complimentary parking, in addition to the standard three-hour complimentary period, subject to validation at the Customer Service Desk. Customers who purchase tickets from Star Cinemas will also receive two additional hours of complimentary parking, supporting longer and more enjoyable visits to the destination.

The five-year agreement also includes monthly parking subscription options and dedicated parking management solutions for Al Ghurair Centre Residence and Rawabeh commercial tenants. The parking access will be restricted to vehicles registered under valid tenancy contracts and designated parking spaces, ensuring a secure and well-managed environment for residents.

Eng. Abdelrahman Alshuweihi, Director of Operations, Parkin Company PJSC, commented: “This partnership with Al Ghurair Centre reflects our commitment to bringing smarter and more customer-centric mobility solutions to some of Dubai’s most important destinations. Dubai’s retail environments require parking systems that are intuitive, efficient, and capable of supporting high visitor volumes while maintaining a seamless customer experience. By deploying our advanced ANPR technology and integrated digital platform, we will enable a frictionless parking journey that reduces congestion and improves accessibility for all.”

Ramy El Shaarawy, VP of Al Ghurair Hospitality & Al Ghurair Centre, commented: “At Al Ghurair, our vision has always been to elevate every touchpoint of the visitor experience. Partnering with Parkin allows us to do exactly that by removing one of the oldest friction points in retail the parking barrier. By introducing this seamless, ticketless system, we aren’t just adopting smart technology; we are giving our guests back their most valuable asset: time. We want your experience at Al Ghurair Centre to be effortless from the exact moment you arrive.”

The partnership will also see Parkin provide enforcement and operational management services designed to optimise parking availability, encourage compliance, and ensure fair access to parking facilities for all users.

The post Parkin Introduces Ticketless Smart Parking At Al Ghurair Centre To Transform Visitor Experience first appeared on Dubai Shopping Guide.

With the school holidays in full swing from next week, MINT Market is giving families plenty to look forward to this July, with a line-up of indoor experiences that offer a welcome break from the summer heat. From weekly pop-ups and relaxed Friday evenings to immersive family-friendly activities, the July events are designed to keep little ones entertained while parents browse local pop-ups, discover homegrown brands, and soak up the vibrant community spirit in a relaxed indoor setting.

What’s On July:

1. MINT Market x Spinneys | Layan Community

Date: Every Thursday, 2nd – 30th July

Time: 10:00 AM – 08:00 PM

Location: Spinneys, Layan Community, Dubai

Ticket: FREE entry
Details: Visitors can shop their homegrown favourites at the newly launched MINT Market pop-up at Spinneys, Layan Community, taking place every Thursday throughout July. It’s a relaxed and convenient way to discover and support UAE-based brands while ticking off your weekly errands. Expect a curated selection of fashion, accessories, bags, kids’ toys, and more, making it an easy and enjoyable stop for the whole family during the summer holidays.

2. MINT Market | Zabeel House by Jumeirah, The Greens

Date: Friday, 10th & 24th July

Time: 04:00 PM – 09:00 PM

Location: Social Company, Zabeel House by Jumeirah, The Greens, Dubai

Offer: AED 99 for 2 Tapas + 1 Drink

Ticket: FREE entry
Details: Bringing together local shopping and a laid-back social atmosphere, this Friday evening market at Social Company offers the perfect way to unwind. Browse a range of homegrown brands, connect with local makers, and enjoy a relaxed night out at Zabeel House by Jumeirah, The Greens. Visitors can explore the market for FREE, while those looking to linger a little longer can take advantage of Social Company’s special AED 99 package, which includes two tapas and one drink.

3. MINT Market | Dubai Marina Mall

Date: Every Saturday & Sunday from 11th  July

Time: 10:00 AM – 08:00 PM

Location: Marina Walk, Dubai Marina Mall

Ticket: FREE entry
Details: MINT Market brings its curated edit of UAE-based independent brands indoors to Dubai Marina Mall, running every weekend from 11th July. Guests can spend the weekend by the waterfront, shop local, and discover some of the UAE’s most exciting independent brands in a comfortable, air-conditioned setting – making it an ideal school holiday outing for the whole family.

4. MINT Market – Enchanted Forest | Terra, Expo City Dubai

Date: Friday, 25th July & Saturday 26th July

Time: 10:00 AM – 06:00 PM

Location:  Terra, Expo City Dubai

Ticket: AED 50 per person | FREE entry for kids below 12 years
Details: Taking place across two days at the iconic Terra, Expo City Dubai, Enchanted Forest is an immersive family experience packed with hands-on activities, creative workshops, educational talks, and interactive experiences for all ages. As families settle into the summer holidays, it is a perfect indoor outing for families looking to escape the heat while keeping the kids engaged, entertained, and inspired.

For additional detail on the events:

• MINT Market x Spinneys | Layan Community– 2nd July, 9th July, 16th July, 23rd July, 30th July
• MINT Market | Zabeel House by Jumeirah, The Greens – 10th July, 24th July
• MINT Market | Dubai Marina Mall –Every Saturday & Sunday from 11th July
• MINT Market – Enchanted Forest | Terra, Expo City Dubai – 25th & 26th July

For more information, visit MintMarket.ae and follow them @mintmarket.ae.

The post No School, No Problem: MINT Market Offers The Perfect Indoor Escape For Families This July first appeared on Dubai Shopping Guide.

Samsung Electronics Co., Ltd. announced Galaxy A27 5G, a device that refines everyday mobile use with an immersive display, reliable performance and thoughtfully integrated AI features. Building on the popular Galaxy A26 5G, Galaxy A27 5G introduces meaningful enhancements that make the experience easier and more intuitive for more users.

More Screen, Less Distraction

For smoother and more seamless viewing, Galaxy A27 5G features a 6.7-inch Super AMOLED display with a 120 Hz refresh rate. It also introduces an upgraded Infinity-O display, which minimizes the visible camera area through a discreet punch-hole design. Together with a reduced and more balanced bezel, this adds screen space and removes distractions to keep content front and center. With a slim 7.8 mm body, Galaxy A27 5G is designed to feel comfortable in the user’s hand throughout the day.

Everyday Performance, Enhanced

Powered by the Snapdragon® 6 Gen 3 Mobile Platform, Galaxy A27 5G feels more responsive throughout the day, whether users are switching between apps or busily handling multitasking. A boost in GPU performance delivers smoother graphics for gaming and streaming, while the latest high-speed memory enables faster data transfer speeds and improved power efficiency. Together, these upgrades help Galaxy A27 5G deliver an everyday experience that users can count on.

Galaxy A27 5G also introduces a 12 MP front camera that captures a wider range of brightness and richer colors, resulting in more natural-looking selfies in a variety of lighting conditions.

Awesome Intelligence for Everyday Tasks

Upgrades to the existing suite of AI features make mobile intelligence more accessible. Circle to Search with Google now supports multi-object recognition, allowing users to search for multiple items within an image at once, from outfits to accessories, in a single step. It also allows outfits to be virtually tried on directly from search results, helping users to explore new styles from anywhere.

Object Eraser now delivers more precise results, making it easier to remove unwanted distractions with more natural-looking edits. Additionally, Voice Transcription in the Voice Recorder app can now translate as it transcribes, making it easier to capture meeting notes in 22 languages.

Building on the Awesome Intelligence experiences introduced earlier this year, Galaxy A27 5G supports a choice of AI assistants, including Google Gemini and Perplexity. Deeper integration across more native Galaxy apps — including Gallery — supports faster, more intuitive everyday interactions. Galaxy A27 5G now supports Bixby as a conversational device agent, enabling seamless control of settings and features through natural language.

Galaxy A27 5G reinforces Samsung’s commitment to long-term support with up to six generations of Android OS and One UI upgrades, as well as up to six years of security updates from the initial global launch date, giving users confidence that they will be able to use their device for longer. Built on Samsung Knox with hardware-backed protection from Knox Vault, Galaxy A27 5G keeps sensitive data secure, making device protection easier and more intuitive than ever before.

Availability

Galaxy A27 5G will be available starting July 3 in select markets in Black, Blue, Light Green and Light Pink. For added peace of mind, Samsung Care+ offers comprehensive coverage optimized to users’ needs, including tailored benefits that protect the value of the device.

For more information on Galaxy A27 5G, please visit: Samsung Newsroom, Samsung Mobile Press or Samsung.com.

The post Samsung Galaxy A27 5G Brings An Immersive Display And Awesome Intelligence To More Users first appeared on Dubai Shopping Guide.

SHEIN, the global online fashion and lifestyle retailer, is helping merchants scale, augment their reach and accelerate digital growth as part of a broader strategy to intensify its marketplace expansion in the Middle East. This regional push demonstrates SHEIN’s commitment to equipping local and international brands with stronger tools, richer marketing avenues and immersive formats that elevate visibility and performance.

On July 3, SHEIN Summer Mega Blowout will debut as the third broadcast in the four‑event MENA livestream series. Produced in collaboration with Chalhoub Group, beauty distributors Wesam and Multiplex, and brand partners including Maybelline and Misslyn, the event builds on the strong momentum of the first two Magic Vanity livestreams, which together attracted more than 300,000 viewers.

Conceived as a spirited, variety‑show‑style spectacle, SHEIN Summer Mega Blowout blends entertainment and commerce in a fast‑moving, high‑energy format. Influencers and hosts, taking on the persona of animated “bargain girlfriends”, will race through a sequence of dynamic challenges. Each completed task unlocks a fresh wave of limited‑time offers across beauty, sports and summer essentials, creating a steady rhythm of anticipation and reward. The broadcast will stream simultaneously on TikTok and the SHEIN App, promising extensive reach across both social and owned platforms.

For regional partners, the event delivers a potent mix of exposure, engagement, and immediate commercial impact. Livestream shopping continues to resonate with Gen Z and Millennial consumers, who increasingly rely on real‑time content for discovery and decision‑making. The show’s interactive structure encourages deeper participation. By linking social platforms with SHEIN’s proprietary ecosystem, the event offers brands a scalable route to strengthen long‑term presence in one of the region’s fastest‑expanding e‑commerce markets.

Mohamad Dannaoui, Senior Manager and E‑Tailer at Chalhoub Group, shared insights on the company’s cooperation experience with SHEIN in the Middle East e‑commerce landscape: “This collaboration supports our vision to widen our digital footprint, strengthen our e‑commerce presence and ensure our brands are available for customers wherever they want to shop. Advanced logistics and local infrastructure in the GCC, where SHEIN is continuously investing, enable localized fulfillment and faster delivery timelines.”

Mohammad Dwaikat, Country General Manager of SHEIN Middle East, highlighted the company’s continued support for local brands: “Our mission is to empower local merchants and brands with the resources and opportunities needed to flourish in this vibrant Middle Eastern market. Through strategic alliances and a focus on localized collaboration, we are dedicated to advancing the region’s digital transformation and sustainable growth.”

SHEIN’s collaboration ecosystem is built around two partnership models. The Marketplace Model enables third‑party sellers to establish their own storefronts on the platform with free setup, traffic support, dedicated customer service, and ongoing training, reducing operational complexity while amplifying digital reach. The Retail Model allows SHEIN to directly procure products from brands and distribute them across its global markets, offering seamless transactions, amplified visibility  and access to major marketing campaigns. Together, these models create a flexible, growth‑ready foundation for brands at every stage.

Looking ahead, SHEIN will continue introducing new digital features, marketing opportunities and partnership enhancements throughout 2026. The company remains committed to equipping regional merchants with the tools, exposure, and operational support needed to thrive in a rapidly evolving digital landscape.

The post SHEIN Summer Mega Blowout Accelerates Regional Brand Visibility In Middle Eastern Markets first appeared on Dubai Shopping Guide.

While many athletes define their era, few establish a benchmark that remains untouched decades later. Belgian cyclist Eddy Merckx did both. Now, Breitling introduces the Top Time B01 Eddy Merckx, a limited-edition chronograph paying tribute to cycling’s greatest rider of all time.

Building on the Top Time Coppi and Top Time Bartali editions, launched last year and inspired by one of cycling’s most iconic rivalries, the Eddy Merckx edition continues Breitling’s tribute to the sport and its defining figures.

From the late 1960s through the mid-1970s, Merckx dominated professional cycling with an intensity never seen before and never matched since. His record remains the benchmark: 525 victories, including 11 Grand Tours, 19 Monument classics, and three World Championships. He conquered every terrain, every format, every rival. With five Tour de France titles and a record 96 days in yellow, his legacy is built on numbers that still stand untouched.

Breitling’s connection to cycling reaches back to the late 19th century, when the brand created cycling-oriented stopwatches for a sport defined by speed, precision, and endurance. In the 1930s, Breitling developed a timing apparatus which was used for official timekeeping for cycling races. Decades later, that legacy continues with the Top Time B01 Eddy Merckx, a watch that combines the energy, ambition, and visual codes of cycling’s golden era.

Breitling CEO Jean-Marc Pontroué says, “Eddy Merckx is the greatest cyclist of all time. His record speaks for itself. These watches capture that drive, that constant push to go further, faster, and push limits.”

BUILT ON NUMBERS

The Top Time was introduced in the transformative 1960s as Willy Breitling’s bold and unconventional line of racing chronographs, designed to capture the era’s spirit of speed, style and freedom. Its graphic dials and dynamic proportions made it a natural fit for a new generation, on and off the track. Today, that same energy returns in a tribute to the cyclist who re-defined the limits of performance.

Georges Kern, House of Brands CEO says, “Few athletes have defined their sport the way Eddy Merckx did. His relentless drive, ambition, and competitive spirit perfectly reflect the character of the Top Time collection.”

The Top Time B01 Eddy Merckx features a striking dial in yellow. Contrasting subdials in the collection’s signature “squircle” shape bring clarity and edge, echoing the visual language of race timing and performance.

DETAILS OF A LEGEND

Look closer, and the details tell the story: Merckx’s signature at 6 o’clock, and the caseback engraving “One of 525,” marking his unmatched total number of victories. On the open caseback, the inscription “Eddy Merckx Tribute” frames the movement, linking the watch directly to its namesake.

The 41 mm chronograph is powered by Breitling’s Manufacture Caliber 01, offering COSC-certified precision and an approximate 70-hour power reserve. The tachymeter scale reinforces its racing DNA, while the mushroom pushers ensure smooth control of the chronograph functions. Each watch comes with the choice of a black perforated leather strap with white stitching or a stainless-steel mesh bracelet, completing the modern-retro aesthetic.

Unmatched in his time, still leading the pack today, the Top Time B01 Eddy Merckx turns numbers into legacy, and legacy into style.

BREITLING 

Founded in 1884, Breitling is a leading Swiss watchmaker. The innovative company invented the modern chronograph and pioneered the navigational tool watch. Today, it continues to break new ground as a casual, approachable, and sustainable luxury brand, with more than 280 industrial loft-inspired retail locations around the world. Breitling’s collections center around air, land, and sea pursuits, all captured in the brand’s unmistakable modern-retro style. The exceptional quality of every watch movement is confirmed by its status as a COSC-certified chronometer, and the brand remains one of only a handful of independent watchmakers to produce its own manufacture calibers. Today, Breitling is on a mission to do better by creating beautiful products and experiences with better materials, better manufacturing, better packaging, and end-to-end traceability. Combining classic watchmaking with the latest and most sustainable innovations, Breitling is both a company with history and one that is ahead of its time.

The post Homage To The Greatest Cyclist Of All Time: A Watch Built On 525 Victories first appeared on Dubai Shopping Guide.

OMODA & JAECOO has marked another significant milestone in its rapid UAE growth journey with the opening of its new showroom at Oasis Mall on Sheikh Zayed Road, Dubai, in partnership with Autorun OJC Car Trading LLC, the official dealer for Dubai.

The opening ceremony was attended by senior executives from OMODA & JAECOO UAE, Autorun OJC Car Trading LLC, Oasis Mall, and key industry partners, alongside members of the media. The new facility represents OMODA & JAECOO’s seventh showroom in the UAE and further strengthens the brand’s commitment to bringing its next-generation intelligent mobility solutions closer to customers across the country.

Strategically located on Sheikh Zayed Road with a dedicated entrance facing the main road, the approximately 800 sqm showroom offers a futuristic retail environment where visitors can explore the latest OMODA & JAECOO vehicle line-up, including the OMODA C7 SHS, JAECOO J7 SHS and JAECOO J8 SHS, showcasing the brand’s advanced Super Hybrid System (SHS) technology that combines powerful performance, exceptional fuel efficiency and extended driving range.

Designed around a modern lifestyle experience, the facility combines innovative digital elements, premium vehicle displays, and personalised customer consultation services in a comfortable and accessible setting. The showroom also reflects OMODA & JAECOO’s broader technology vision, as the company continues advancing intelligent mobility innovations alongside its AiMOGA robotics ecosystem, demonstrating its long-term ambition to integrate artificial intelligence, robotics and smart mobility technologies beyond conventional automotive manufacturing.

The showroom also reflects OMODA & JAECOO’s future-focused technology vision, with the brand preparing to introduce advanced VPD (Valet Parking Driving), also known as SIP (Super Intelligent Parking), in select future models for the UAE market. The intelligent system allows the vehicle to automatically identify parking spaces, manoeuvre into parking areas, and complete parking operations with minimal driver intervention, showcasing the next generation of AI-powered smart mobility convenience.

The opening comes amid OMODA & JAECOO’s strong momentum in the UAE market, where the brand has already surpassed 5,000 vehicle sales in a relatively short period since entering the country. Globally, the company recently achieved the remarkable milestone of exceeding one million cumulative vehicle sales within just three years, highlighting its rapid emergence as one of the world’s fastest-growing automotive brands.

Commenting on the occasion, Mr. Ali Gorji, Chief Operating Officer of Autorun OJC Car Trading LLC, said: “The opening of our new Oasis Mall showroom represents a major step in Autorun’s expansion strategy and our commitment to delivering a world-class automotive experience in one of Dubai’s most prominent locations. This showroom reflects our shared vision with OMODA & JAECOO to redefine the customer journey through innovation, accessibility, and premium service standards.”

He added: “By establishing a strong presence on Sheikh Zayed Road, we are bringing OMODA & JAECOO closer to a wider customer base and supporting the growing demand for intelligent, technology-driven mobility solutions in Dubai.”

The opening of the Oasis Mall showroom further reinforces OMODA & JAECOO’s long-term commitment to the UAE market, supported by a growing network of showrooms, advanced aftersales infrastructure, and a customer-focused approach. Backed by an expanding portfolio of intelligent SHS vehicles, future technologies such as VPD, and continuous innovation in artificial intelligence and AiMOGA robotics, OMODA & JAECOO is strengthening its position as a global intelligent technology and mobility brand. As the brand continues expanding its presence across the Emirates, it aims to play an increasingly important role in shaping the future of smart, connected, and sustainable mobility in the region.

The post OMODA & JAECOO Strengthens UAE Expansion With The Opening Of A New Landmark Showroom At Dubai’s Oasis Mall first appeared on Dubai Shopping Guide.