Dubai is gearing up for an unforgettable long weekend of shopping, entertainment, and family fun as the city unveils an exciting line-up of retail experiences for the 54th Eid Al Etihad. From 1 to 3 December, residents and visitors can explore exclusive offers, spectacular mall events, community markets, and citywide promotions across major shopping destinations. Organised by Dubai Festivals and Retail Establishment (DFRE), this is the ultimate chance to refresh wardrobes, revamp homes, find the perfect gifts for loved ones, or simply indulge in retail therapy ahead of the festive season.
INCREDIBLE DISCOUNTS OF UP TO 90% OFF
Dubai’s most anticipated shopping moment is back – and this year, it’s bigger, bolder, and more exciting than ever. The eagerly awaited 3 Day Super Sale (3DSS) returns with up to 90% off across more than 500 top global and local brands at over 2,000 stores citywide from 28 November to 2 December. For the first time, the city’s biggest sale extends for an additional two days in celebration of the 54th Eid Al Etihad. All major categories across fashion, beauty, lifestyle, electronics, homeware, accessories, and more are set to feature major markdowns, with standout savings across leading brands including Michael Kors, Ted Baker, US Polo Association, E City, Virgin Megastore, Pottery Barn, Kipling, Steve Madden, Al Futtaim Watches & Jewellery, Damas, Muji, X Pressions Style, Sephora, Watsons, Odora, Carters and many more.
Shoppers can also boost their savings by becoming members of loyalty programmes Blue Rewards, Club Apparel, and MUSE and unlocking double points all weekend. Adding to the excitement, City Centre Deira is celebrating its 30th anniversary with a special “Shop & Win” campaign, offering shoppers daily chances to win 30,000 SHARE points and a grand prize of a brand-new JAECOO J8 car.
FREE-TO-ATTEND MALL EXPERIENCES
This Eid Al Etihad, Dubai’s malls transform into celebration hubs filled with vibrant décor, family-friendly entertainment, and cultural showcases.
Dubai Festival City Mall invites families to the lively experiential food market at The Bay by Social, featuring carnival games, archery and axe-throwing zones, comedy nights, cultural shows, hands-on workshops, interactive art installations, and top culinary pop-ups. Plus, shoppers can earn double BLUE points from 28 November to 2 December by spending AED 1,000 to AED 10,000 at participating apparel stores.
City Centre Mirdif welcomes shoppers to experience a week-long celebration from 28 November to 3 December, spotlighting Emirati heritage through fashion showcases, interactive workshops, and entertainment for all ages, inviting visitors to immerse themselves in Emirati heritage. Guests can enjoy hands-on activities such as tote bag customisation, live pottery demonstrations, and daily cultural performances, alongside creative workshops like Hand-Building Pottery, Beads of Serenity, Threads of Tradition, and Heritage Knots.
Ibn Battuta Mall celebrates “Expressions with Art” from 1 to 3 December, merging culture and creativity through digital installations, live arts, poetry, musical showcases, and colourful family workshops for all ages.
Nad Al Sheba Mall opens the door to its garden for a first-of-its-kind “YallaNetgahwa” picnic-style experience from 1 to 28 December, blending Emirati nostalgia and cultural pride with modern creativity. Expect on-trend coffee pop-ups, partnership with Cinema Akil, homegrown brands, stand-up comedy, arcade zones, live performances, and Instagrammable vibes perfect for families and friends.
Motorsport fans are in for a rare treat on 1 December as racing legends Carlos Sainz father-son duo arrive at the Hackett London store in Dubai Hills Mall for an exclusive meet-and-greet experience. The iconic duo will bring high-octane energy to the festivities, offering fans a chance to witness motorsport greatness up close.
Mercato Mall invites families and friends for three days of cultural entertainment from 1 to 3 December. Visitors can enjoy traditional Emirati performances, hands-on workshops, family bingo, and fun roaming acts across the mall. Activities include the Al Ayala traditional dance, henna art, falcon photography, kids’ workshops, face painting, and interactive sessions.
OUTDOOR COMMUNITY MARKETS
Al Warfa Festival heads to Al Warqa from 1 to 4 December, creating a vibrant open-air celebration that brings the spirit of the UAE’s union to life. Families can explore local stalls featuring Emirati entrepreneurs, traditional crafts, culinary delights, live performances, cultural shows including Al Ayyala, Al Harbiya, and Al Azi, as well as community competitions – all inspired by the UAE’s desert heritage and warm sense of community.
MEGA PRIZES IN GRAND RAFFLES
Shoppers should not miss the most thrilling raffle experience this season, The Ultimate Win with ENOC. Purchase of a winner pack coupon booklet starting at just AED 10 not only unlocks instant vouchers worth more than AED 1,000 but also brings the chance to take home massive cash prizes. The AED 15 winner pack promises even more excitement with six entries into the mega draw to take home cash, iPhones, and Nissan cars.
With five days of unbeatable savings, vibrant mall activations, outdoor markets, celebrity appearances, cultural showcases, and mega prizes, Dubai’s 54th Eid Al Etihad celebrations promise a not-to–be-missed long weekend packed with endless excitement for families and shoppers across the city.
Eid Al Etihad 2025 is supported by Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, Commercial Bank of Dubai, DHAM (Souk Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Eid Al Etihad website and follow @DubaiFestivals and #EidAlEtihad54 on Instagram and TikTok.
