With the school holidays just around the corner, BurJuman Mall is providing families with more than a reason to shop, it’s giving them the opportunity to take a memorable summer vacation. From 15 May to 6 July 2025, your shopping could be your ticket to South Africa, thanks to a vibrant new edition of BurJuman’s signature Chalo BurJuman campaign, in partnership with South African Airways.
This year’s grand prize is an exclusive all-expenses-paid, nine-day journey through South Africa for two adults and two children under 12. The trip begins in the bustling city of Johannesburg, then two nights at the world-famous Sun City resort complex – home to thrilling attractions and lush landscapes. The highlight is a four-night stay at a luxury safari lodge in Kruger National Park, complete with morning and evening game drives to spot the legendary Big Five in the wild.
From luxurious stays and guided tours to hands-on nature and culture,the holiday will draw families further into the country’s enchantment. The runner-up receives return economy flights for two adults from Dubai to Johannesburg—a holiday waiting to unfold.
The entry to the contest is simple. Shoppers who spend AED 250 and above (not inclusive of hypermarket and bill payments) can scan the QR codes located around the mall, at the Customer Experience Desk, or on store tills to be included in the digital raffle.
Currently in its fourth edition, the Chalo BurJuman campaign has already whisked shoppers away to the Maldives, Jordan, and Paris. With South Africa being added to the list, BurJuman continues to reward customers in a way few do—by turning every visit into memories & exciting opportunities for all.
Beyond the campaign, BurJuman is the ultimate summer destination.From fashion favorites like Mia by Tanishq, Rivoli, Edit by Ahmed Seddiqi, BIBA, Max Fashion, and Charles & Keith to family faves like Home Box, R&B, Centrepoint, and Brands for Less, there’s something for every style and occasion.
Foodies can explore must-try dining spots across the Food Pavilion, Food Court, and more, where flavors from around the world come together—from quick bites to indulgent feasts. They can unwind at VOX Cinemas or enjoy family-friendly entertainment at Hama Kono, Take Off, Anvio, and more, making summer outings unforgettable.
So, this summer—Chalo BurJuman, Chalo South Africa!
Visit www.burjuman.com or follow us @BurJuman on Instagram, Facebook, and TikTok to find out more. T&Cs apply.
