Lifestyle at Centrepoint, part of the Landmark Group, announces the launch of Own Your Beauty, a campaign with an uncompromising belief that every customer deserves a beauty experience built around their identity, their choices, and their terms.

The campaign arrives at a moment when beauty in the GCC is undergoing a profound cultural shift. Consumers are no longer passive recipients of global trends, they are curators of their own aesthetic. From K-beauty glass-skin rituals to scent layering rooted in the region’s rich fragrance heritage, beauty has evolved from an occasional indulgence into an everyday act of self-definition. Own Your Beauty is Lifestyle’s answer to that shift.

Across more than 160 stores in the GCC, Lifestyle at Centrepoint brings the world’s most influential beauty cultures together, from Seoul’s glow-obsessed skincare rituals to the effortless elegance of French beauty, transforming every store into an immersive space where global trends meet everyday accessibility. Makeup sits at the core of that experience. With 4,000 options in stores at any given time, 100 new products launching every month and over 1,000 makeup products sold every hour, Lifestyle is where trends don’t just arrive, they move. The portfolio spans 170+ bath, body, skincare and cosmetics brands from global icons like Maybelline NY and L’Oréal to digital-first names like Sheglam and TirTir. Notably, Lifestyle was the first retail destination globally to exclusively launch Sheglam in-store, reinforcing its position as a leading force in beauty discovery across the GCC.

Fragrance continues to be Lifestyle’s fastest-growing category. The curation is vast, bringing together over 70 oriental and international brands under one roof, from iconic houses like Versace and Chanel to beloved regional names such as Rasasi, Ajmal and Ahmed Al Maghribi. The fragrance offering reflects both the scale of regional demand and the growing consumer appetite for discovery-led beauty experiences.

Affordability remains central to Lifestyle’s beauty vision. With makeup products starting at AED 15, Lifestyle ensures that trend-led self-expression is within reach for every customer, bridging the space between global luxury and everyday essentials, especially as younger consumers seek both experimentation and value.

“Beauty represents nearly half of our business at Lifestyle, a direct reflection of how deeply it resonates with customers across the GCC. But Own Your Beauty is not just a business story, it is a belief that beauty belongs to every woman, on her own terms. For over 25 years, we have evolved alongside our customers, constantly listening and responding to the way beauty is experienced across the region. The trust our customers place in us has made Lifestyle at Centrepoint a leading beauty destination in the GCC, and that trust continues to drive our commitment to offering the best choices in beauty. Our ambition is to create a beauty experience so rich, so accessible, so personal that every customer walks away not just with a product, but with a stronger sense of herself,” said Gaurav Mahajan, CEO, Lifestyle at Centrepoint.

Customers can explore global beauty culture across Lifestyle at Centrepoint stores throughout the GCC or online through Centrepoint delivery platforms.

The future of beauty isn’t limited, it’s evolving, and it belongs to everyone. Own Your Beauty at Lifestyle at Centrepoint.

The post Own Your Beauty: Lifestyle At Centrepoint Puts Self-Expression At The Centre Of Beauty In The GCC Market first appeared on Dubai Shopping Guide.

Waterfront Market, Dubai’s largest fresh food market, invites Dubai’s residents, schools, young creatives, and families to participate in ‘Carry What Matters,’ a community-driven challenge celebrating the power of food, culture, and sustainability aligned with the UAE’s wider ‘Proud of UAE’ spirit that honours local creativity, community, and shared identity. Participants are invited to design a limited-edition canvas bag that embodies the values of connection, sustainability, and creativity, while highlighting Waterfront Market’s role at the heart of Dubai’s food culture.

Residents are invited to explore the theme: Design a reusable bag that celebrates the UAE’s food culture, capturing the ingredients, traditions, and everyday moments that define how we shop, cook, and eat. Submissions are open from 21Mayuntil 30 June, and the winning entry will take home a grand prize of AED 10,000. Participants can submit their design in A4 size via direct message on Instagram (@wfm.uae) or Facebook (@wfmuae), along with their name, age, and a short description of their inspiration.

A panel of judges will select the pieces that best capture UAE’s food culture, transforming them into premium, collectible canvas bags that people will want to keep and carry. To honour the creative voices of the city, each bag will include a permanent credit to the artist, making every piece a signature of the city.

The initiative will culminate in a reveal at Waterfront Market on 3^rd July, to commemorate

‘International Plastic Bag Free Day’. Together, the collection stands as a tribute to the UAE’s rich food culture, creative spirit, and shared sense of community, carried forward through design reflecting the spirit of ‘Proud of UAE,’ expressed through design and carried forward by its people.

For more information, or to find out how to take part,visit www.waterfrontmarket.ae or follow @wfm.uae on Instagram and @wfmuae on Facebook.

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The post Incredible Savings, Life-Changing Prizes to Be Won: The clock is ticking down on the 3-Day Super Sale first appeared on Dubai Shopping Guide.

Pacsun has officially opened its first-ever international store at Mall of the Emirates, marking the brand’s first physical retail location outside the United States and the beginning of its regional expansion.

Bringing Pacsun’s California-inspired lifestyle to Dubai, the new store offers a curated selection of youth-focused fashion across denim, graphic tees, hoodies, swimwear, accessories and seasonal collections. Designed as more than a retail space, the store brings together fashion, music, art and culture, creating a destination for self-expression, discovery and community.

The opening was celebrated on May 27 with an immersive, music-fuelled Eid launch experience that transformed the store into a live celebration of fashion, creators and youth culture. A key highlight was a special appearance by regional music sensation Al Shami, who joined the celebrations and took part in an exclusive meet-and-greet with fans.

The event drew strong attendance throughout the day, with live DJs, interactive activations and a vibrant atmosphere that reflected Pacsun’s community-led spirit. Centred around the brand’s “Create With Us” concept, the launch was developed in collaboration with the UAE-based Pacsun Launch Lab, a collective of 55 Gen Z creatives who helped shape the visuals, content and activation ideas for the opening.

Founded in California in 1980, Pacsun is known for its connection to global youth culture across fashion, music, art and sport. Its arrival at Mall of the Emirates introduces a new, experience-led retail concept to the region, bringing the brand closer to a generation of customers who value individuality, creativity and culture.
For more information, visit Pacsun Middle East or follow @pacsunme on Instagram and TikTok.

The post Pacsun’s First International Store Now Open At Mall Of The Emirates first appeared on Dubai Shopping Guide.

Generative Engine Optimization (GEO) is becoming the next major shift in digital marketing because the way people search for information is rapidly changing.

According to Sharad Agarwal, CEO of Cyber Gear, “Instead of relying only on traditional search engines, users are increasingly turning to AI-powered assistants and generative platforms for direct answers, recommendations, and summaries. GEO focuses on optimizing content so it can be discovered, understood, and referenced by AI systems.

As AI adoption grows across search, e-commerce, customer service, and enterprise platforms, GEO will influence how brands build digital presence and trust online. Companies that ignore this shift risk losing visibility in the next generation of search experiences, while those investing in GEO today are preparing for the future of digital discovery.”

For more than two decades, digital marketing has largely been built around one central idea: Keywords.

We optimized pages around them. We measured rankings around them. We structured content strategies around them. But AI-driven discovery is beginning to change the optimization target itself.

That shift may fundamentally redefine what visibility means in digital marketing.

From Search Results to Synthesized Answers

Traditional search engines were designed to retrieve pages. AI systems increasingly assemble answers.

Users now increasingly interact with:

• AI Overviews
• ChatGPT
• Perplexity
• Copilot
• Conversational search systems
• Retrieval-augmented AI experiences

The goal is no longer simply finding pages containing matching phrases.

The goal is understanding:

• who an organization is
• what expertise it represents
• how concepts relate to one another
• and which sources appear authoritative within a contextual framework

AI systems are moving from keyword retrieval toward knowledge interpretation.

This changes the role of optimization itself.

The question is no longer simply:

“How do we rank for this keyword?”

The new question becomes:

“How does AI understand who we are?”

Context Is Becoming the New Infrastructure

One of the biggest misconceptions surrounding AI marketing is the belief that competitive advantage will come primarily from generating more content faster. But volume alone is rapidly losing strategic value.

AI-generated content is becoming abundant. Contextual clarity is becoming scarce. As a result, the organizations that may gain the greatest visibility advantage are not necessarily the ones publishing the most. They are the ones building:

• Structured knowledge
• Semantic consistency
• Contextual authority
• Clear relationships between their expertise, products, and markets.

This transition also changes how companies should think about their digital presence. Historically, websites were often treated as collections of pages optimized for search queries. But AI systems increasingly interpret organizations more like interconnected knowledge systems.

That means visibility may depend on:

• How consistently expertise is expressed
• How entities are connected
• How topics reinforce one another
• How clearly authority signals are distributed across platforms

This is why structured data, semantic relationships, authorship signals, topical consistency, and cross-platform contextual alignment are becoming more important, not because they help ‘game’ algorithms, but because they help machines understand meaning.

For years, marketing has been optimized for search engines. Now, marketing may need to optimize for understanding. And in that environment, the organizations that win visibility may not simply be the ones with the best keywords.They may be the ones that become the clearest and most trusted entities inside AI systems.

Read more about GEO at https://www.cybergear3.com

The post Why GEO is the Next Big Thing? first appeared on Dubai Shopping Guide.

Dubai is preparing to welcome one of the city’s biggest seasonal shopping events with the launch of the ‘3 Day Super Sale’ from 27th to 31st May, coinciding with the Eid Al Adha holiday, offering discounts of up to 90 percent across more than 500 brands at thousands of stores and online platforms throughout the emirate.

Organised by the Dubai Festivals and Retail Establishment under the Dubai Department of Economy and Tourism, the event aims to boost retail activity and reinforce Dubai’s position as a global shopping and entertainment destination through offers covering fashion, electronics, beauty products, homeware, jewellery and accessories.

A wide range of international brands and major retailers are participating in the campaign, alongside some of Dubai’s leading shopping destinations.

The event also includes additional benefits through various loyalty programmes offering cashback, reward points, exclusive promotions and travel miles, while the ‘Win Your Home in Dubai’ initiative gives shoppers the chance to win residential units offered by Binghatti Developers through eligible purchases.

The post Dubai Welcomes Eid Al Adha With Major Discounts Across Thousands Of Stores first appeared on Dubai Shopping Guide.

For most Dubai residents, two assets matter most day‑to‑day: your car and your home. They are also exposed to some of the biggest, most expensive risks – accidents, fire, theft, flood or water damage.

The good news: the same insurance principles. Think of them as two assets, one practical protection approach.

Understanding Your Exposure: Cars and Homes in Dubai

Your car is exposed to collisions and accidental damage Liability if you injure someone or damage property. Fire, theft, and sometimes natural perils (storm / flood) depending on the policy

Your home and contents are exposed to:

• Fire, explosion, lightning, earthquake
• Flood, storm, water leakage
• Riot, strike, malicious damage
• Theft or burglary (with conditions)
• Impact from vehicles or falling objects

Insurance is the financial safety mechanism that stops one bad event from turning into a long‑term money problem.

Car Insurance in Dubai: What the Law Requires and What Protects You Better

• Car insurance is mandatory to drive on UAE roads.
• The legal minimum is Third‑Party Liability (TPL), which covers damage or injury you cause to others and includes Blood Money for serious injury or death.

To protect your own car, you need comprehensive car insurance Dubai, which adds:

• Damage to your own vehicle in covered accidents
• Fire & theft
• Standard benefits like Riot & Strike, plus optional add‑ons (roadside assistance, off‑road cover for 4x4s with conditions, hire car, GAP, etc.)

Which should you choose?

• New / financed cars – comprehensive is usually non‑negotiable.
• Older, low‑value cars – TPL may be enough if you accept the risk to your own car.

Premiums are broadly based on: Vehicle market value × base rate + optional covers + VAT

Base rate reflects car type, driver profile, emirate of registration and claims history.

Car Insurance Claims in Dubai: What to Do When Something Goes Wrong

Claims are where the insurance promise becomes real. They are decided by policy terms and cause of loss, not by sympathy.

If you have an accident:

1. Stay safe and minimise further loss – Move to a safe place if possible; follow police instructions.
2. Get the official report – In the UAE, claims depend heavily on the formal accident / police report.
3. Notify your insurer or an aggregator platform such as InsuranceMarket.ae – Share the report, photos and details of what happened.
4. Provide documents typically required – Driving licence, Vehicle registration (mulkiya), Emirates ID, Policy details, also Police report and any garage estimates your insurer requests
5. Follow network and repair rules – Agency vs network garages, excess (deductible), and any hire‑car benefit will follow exactly what is written in your policy.

Good communication and realistic expectations are as important as cover itself.

Home Insurance in Dubai: Why Renters Need It Too

Home insurance is not only for owners; renters often have more to lose than they think.

What home insurance can cover depending on the policy and sections selected, you can insure:

1. Buildings (for owners)
   • Structure: walls, roof, garages, terraces, pool, fences, gates
   • Landlord’s permanent fixtures and fittings
   • Owner’s liability to the public if someone is injured on the property
2. Contents (for owners and tenants)
   • Furniture, rugs, curtains
   • TVs, white goods, electronics
   • Household items and some items belonging to resident domestic helpers inside the home
3. Personal Belongings (often worldwide)
   • Luggage, clothing, watches
   • Luxury bags, shoes, collectibles, jewellery (subject to limits and conditions)

Typical covered events include fire, explosion, lightning, storm, flood, water leakage, riot/strike, impact damage and certain theft scenarios (forcible, violent entry with conditions).

Why should renters care?

For tenants, buildings are usually the landlord’s problem, but your contents and personal belongings are your financial risk. Many policies include tenant’s liability – if you accidentally damage the landlord’s property (for example, kitchen fire or major water leak), that liability can be covered.

Without contents / tenant liability cover, you might face replacing everything you own from your own pocket after fire, flood or theft. Paying compensation to the landlord for damage to the property

Combining Car and Home Protection: Practical Tips

• Think in “big losses”, not small annoyances
  • For car: major accidents, total loss, big liability claims.
  • For home: fire, major water damage, burglary, long‑term alternative accommodation.
• Get sums insured right
  • Car: realistic market value (not inflated invoice).
  • Home: realistic replacement cost of contents, not what you “hope” they’re worth.
• Declare high‑value items
  • Home contents and personal belongings have Single Article Limits (SAL) (e.g., AED 40,000 for contents, AED 10,000 for personal belongings in many wordings).
  • Watches, jewellery, art and high‑end items must be specified individually if they exceed SAL, or the insurer will cap payouts at that limit.
• Understand exclusions
  • Gradual damage, wear and tear, pets chewing sofas, mysterious disappearance of valuables are typically not covered.
  • Theft from a home left unoccupied for more than 60 days can be excluded.
• Use one advisor to see the full picture
  • Look at both your car and home situation so cover levels, limits and add‑ons make sense together rather than as separate, random purchases.

Conclusion

Protecting your car and home in Dubai does not have to be complicated:

• Start with the legal must‑have car insurance that meets Dubai’s Third‑Party Liability requirement, and consider comprehensive for real protection.
• Add home and contents cover so a fire, leak, flood or burglary does not wipe out years of savings.
• Be honest and detailed about values, high‑value items and how you use your assets, so claims work smoothly when it matters.

If you want a joined‑up view of your car and home risks, Contact InsuraceMarket.ae help you compare car insurance Dubai and home insurance quotes in minutes, so you can build an economical, well‑balanced protection plan for the life you are actually living.

Frequently Asked Questions

1.    Is home insurance mandatory in Dubai?

1. Home insurance is not legally mandatory in Dubai in the same way car insurance is. It is an essential financial protection for both owners and tenants because fires, leaks, storms and theft can be very expensive to handle alone.

     2. How much does home contents insurance cost in Dubai?

1. Usually the premium depends on total value of contents insured, Type of cover (contents only vs contents + personal belongings, accidental damage, add‑ons), Property type and location

     3. Does car insurance in Dubai cover flood damage?

1. Comprehensive car insurance generally covers your own‑damage from defined perils such as accidents, fire and often natural events like storm or flood when they are not excluded by the policy. TPL alone will not cover flood damage to your own car. Always check your comprehensive wording for natural peril / flood inclusion and any conditions.

     4. What documents are needed to file a car insurance claim in Dubai?

1. Here are the list of documents you should provide:

• Police / accident report
• Copy of your driving licence
• Vehicle registration (mulkiya)
• Emirates ID and policy details
• Photos of the damage and, if requested, garage estimates

    5. Can I insure high‑value items like jewellery under my home contents policy?

1. Yes, but with important conditions such as Jewellery and high‑value watches are usually treated as personal belongings / valuables, not standard contents. Items above the Single Article Limit must be declared and specified with descriptions and values; otherwise, the insurer will pay only up to the SAL (for example, AED 10,000 or AED 40,000 depending on section). For very high‑net‑worth policies, there are strict rules on safes, storage and worldwide cover.

The post A Practical Guide To Protecting Your Car And Home In Dubai first appeared on Dubai Shopping Guide.

At some point in the last two years, digital PR landed in every content strategy conversation I was part of. Suddenly it was everywhere – in blog posts, in SEO podcasts, in agency pitch decks. The pitch was always some version of the same thing: guest posting is slow and transactional; digital PR is modern, scalable, and gets you into publications that actually matter.

I tried both. Properly, not just dabbling. And my honest conclusion after doing both for long enough to see real results is that the comparison is mostly a false one. They are not competing strategies. They are different tools that solve different problems. But since a lot of bloggers are being told to pick one, I want to break down what that choice actually involves – and who each strategy genuinely serves.

What Each Strategy Is Actually Doing

Guest posting, at its core, is a content exchange. You write an article for someone else’s publication. In return you get a byline, usually a backlink, and exposure to their readership. The value compounds over time because the backlink passes authority to your site continuously, the article keeps appearing in search results, and the editorial relationship you build can lead to further contributions. It is slow by design. The results arrive in months, not days.

Digital PR is a different animal entirely. The goal is not to write an article for someone else – it is to become a source that journalists and publications reference when they are covering a topic. This might mean commissioning original research, creating a data study, building a tool that generates attention, or pitching a genuinely newsworthy angle to a journalist rather than an editor. When it works, you get brand mentions and sometimes backlinks from major news outlets and industry publications. When it does not work, you have spent significant time and money on something nobody covered.

That last part is the part digital PR’s cheerleaders tend to skip over.

The Speed Question: Which One Is Actually Faster?

Digital PR gets credit for speed because when it lands, it lands visibly. A feature in a major industry publication or a mention in a widely-shared news article can produce a spike in traffic and brand awareness that guest posting simply cannot match in a single placement. That is real and worth acknowledging.

But digital PR campaigns fail silently far more often than the strategy’s advocates admit. I ran a data-driven campaign in my second year of blogging – a small original survey, a report, an outreach list of forty journalists. Three replied. One covered it. The coverage was a two-sentence mention with no link. That is not unusual. Industry data consistently shows that digital PR campaigns have a high non-response rate, particularly for smaller brands or bloggers without an existing media profile.

Guest posting has a different failure mode. A pitch that gets rejected costs you the time you spent writing it. A pitch that gets accepted and published produces a guaranteed result – the backlink exists, the article is indexed, the referral traffic is real. The ceiling is lower than a viral digital PR hit. The floor is considerably higher than a campaign that never gets picked up.

For a solo blogger with limited time, that predictability matters more than most strategy articles give it credit for.

The Control Problem Nobody Talks About

One thing I genuinely value about guest posting that took me too long to articulate properly is content control. When you write a guest article, you write it. The editor may ask for changes, but the piece you submit is the piece that gets published, broadly speaking. Your argument, your structure, your examples, your tone.

Digital PR does not work that way. You pitch a story angle to a journalist and then they decide what to do with it. They might cover it accurately and generously. They might bury the mention. They might get the details wrong. They might focus on the part of your research you were least proud of and ignore the finding you thought was genuinely interesting. You have almost no control over the output once the journalist takes the idea and runs with it.

For a blogger whose authority is built on a specific perspective or expertise, that loss of control is not a small thing. A guest post lets you demonstrate how you think. A press mention tells people you exist. Both are useful. They are not the same.

Where Digital PR Genuinely Wins

I do not want this article to read as a dismissal of digital PR. When the conditions are right, it produces results that guest posting cannot touch.

If you have access to original data – a survey you ran, proprietary statistics from your work, a genuinely novel finding about your niche – digital PR is the faster path to major publication coverage. Journalists are not looking for well-written opinion pieces. They are looking for news. Data is news. A surprising finding is news. An argument, however well-constructed, is not.

Digital PR also scales differently. A single piece of research that gets picked up by five major publications produces five high-authority backlinks simultaneously. That is difficult to replicate with guest posting unless you are publishing at a very high cadence over many months. For brands or bloggers at a stage where they need to build authority quickly and have the resources to invest in research or creative campaigns, digital PR can compress a timeline that would otherwise take years.

So Which One Should You Be Doing?

My honest answer: if you are a solo blogger in the early or middle stages of building your site, start with guest posting. Not because digital PR does not work, but because guest posting gives you a guaranteed return on a well-spent afternoon. You research a publication, find a gap, write a pitch, and if it lands, you get a backlink, a byline, and a relationship. The output is proportional to the input in a way that digital PR rarely is at the solo blogger level.

Digital PR becomes genuinely worth pursuing when you have something newsworthy to offer – original research, a tool, a data set, a genuinely surprising finding from your own work. Without that, pitching journalists is a hard sell. They receive hundreds of emails a day from people who think their story is newsworthy. Most of the time, without real data behind it, a blogger’s pitch is not competing seriously in that environment.

Use guest posting when:

 you want predictable, compounding SEO authority, editorial relationships, and full control over your published voice. Works at any stage, any budget, any niche.

Use digital PR when:

you have original data or a genuinely novel angle, you need large-scale coverage quickly, or you are at a stage where brand awareness matters as much as backlinks.

Use both when:

you have the bandwidth. They complement each other well. Guest posting builds the niche authority and editorial credibility that makes digital PR pitches more credible. Digital PR builds the brand profile that makes editors more receptive to guest post pitches.

The Real Answer Is Not Either/Or

The framing of ‘guest posting vs. digital PR’ is a bit of a marketing construct. Agencies that specialise in digital PR have an obvious reason to position guest posting as outdated. Content strategists who built their reputation on guest posting have an obvious reason to push back. Both camps overstate their case.

What actually matters is what stage you are at, what resources you have, and what kind of authority you are trying to build. For most independent bloggers reading this -people building something real, with limited time and no PR budget – guest posting is the more reliable, more controllable, and more immediately actionable path. Digital PR is worth understanding and worth attempting when the conditions are right. It is not worth pursuing as a substitute for the slower, steadier work of publishing well in the right places.

Build the foundation first. Then scale from it. That sequence holds up across almost every blogging niche I have seen it applied to, and the few people I have watched skip it usually end up coming back to it anyway.

Key Takeaways

Guest posting offers control and predictability.

• Every accepted pitch produces a real, lasting result: a backlink, a byline, an editorial relationship. The ceiling is lower than a successful digital PR campaign, but the floor is far higher than a campaign that never gets picked up.

Digital PR wins on scale, not consistency.

• When you have original data or a genuinely newsworthy angle, digital PR can produce coverage that guest posting cannot match. Without that, pitching journalists as a solo blogger is a competitive and often unrewarding exercise.

They work better together than apart.

• Guest posting builds the niche credibility that makes digital PR pitches more believable. Digital PR builds the brand profile that makes editors more receptive to guest contributions. Use whichever fits your current stage -and layer the other in when you have the bandwidth.

The post Guest Posting vs. Digital PR: Which One Actually Builds Authority Faster? first appeared on Dubai Shopping Guide.

Crate&Barrel and CB2 officially opened a new retail destination at Dubai Hills Mall on May 19,bringing both brands together in a full-scale, side-by-side store within a single, immersive space.

Designed to go beyond a traditional store launch, the concept offers are tail experience where customers can explore both brands under one roof, while each maintains its distinct identity and aesthetic, spanning Crate&Barrel’s contemporary home collections and CB2’s more design-forward, modern pieces.

The opening also spotlighted local creativity through Majid Al Futtaim’s Ma’an initiative, with UAE-based small and medium-sized enterprises (SMEs) hosting live activations through the event. From candle-making to perfume customization workshops, the experience blends international retail with community-driven, hands-on engagement.

The launch debuted Crate & Barrel and CB2’s Spring Summer collection, bringing together relaxed coastal inspiration, airy textures, and effortless modern design for the season ahead. The event also featured interactive stations, personalization moments and content-led experiences for guests at Dubai Hills Mall, home to the new retail experience featuring Crate&Barrel and CB2.

For more information on the stores and product collections, visit www.crateandbarrel.me and www.cb2.ae or follow @crateandbarrelme and @cb2middleeast on Instagram.

The post Crate&Barrel And CB2 Bring A New Side-By-Side Retail Experience To Dubai Hills Mall With A One-Day-Exclusive Participation From Local Brands first appeared on Dubai Shopping Guide.

Choithrams has expanded its wellness offering across stores and online, making it easier for customers to access a wider range of healthier and lifestyle-focused products as part of their everyday shopping experience.

The expanded wellness category brings together over 1,000 SKUs spanning nutrition, fitness, and mindful living. The range includes protein powders, supplements, creatine, natural snacks, and self-care essentials, alongside a growing selection of free-from alternatives, including refined-sugar-free, gluten-free, and dairy-free products.

Among the brands available within the category are TRIBE, a leading UK-based sports nutrition brand currently available exclusively at Choithrams for a limited period, alongside Vitamin Well, Barebells, Organic Larder, and other popular wellness and functional nutrition brands. The selection has been curated to support a wide range of customer needs and lifestyle preferences, whether focused on fitness, nutrition, or making more mindful everyday choices.

“Customers today are increasingly mindful about the products they choose and how they support their lifestyle and wellbeing,” said Dinesh Pagarani, Director, Choithrams. “As demand for wellness products continues to grow, we want to make healthier choices more accessible, convenient, and part of everyday shopping for our customers.”

As consumer interest in wellness continues to grow across the UAE, Choithrams plans to expand the category further in line with evolving customer preferences. The full wellness range is available across Choithrams stores and online through the brand’s e-commerce platform.

The post Choithrams Expands Wellness Offering Across UAE Stores first appeared on Dubai Shopping Guide.