Dubai’s shopping malls have long been more than places to buy luxury goods. They operate as global stages where tourism, entertainment, and retail blend into a single experience. From large-scale festivals to immersive attractions, these spaces are designed to hold attention and extend visitor dwell time. Against this backdrop, a quiet but interesting conversation has […]
Victoria’s Secret, the leading specialty retailer of lingerie and beauty products, including modern, fashion-inspired collections, fine fragrances, body care, and loungewear, has opened its newest storeat the Mall of the Emirates in Dubai, UAE. The store is situated within the signature atrium of the Fashion Dome, featuring an innovative design concept and streamlined navigation that […]
As part of its landmark 31st edition, Dubai Shopping Festival revs up the emirate with the return of DSF Auto Season — a multi-week celebration that transforms Dubai into a citywide destination for automotive culture, community and creativity. Running from 2 to 11 January 2026, DSF Auto Season brings together an unparalleled line-up of parades, […]
Dubai Duty Free today announced an historic milestone in annual sales for 2025, achieving Dhs8.680 billion (US$2.378 billion), representing a 9.85% increase over 2024 and making it the most successful year in the retailer’s history. Driven by ten record breaking months, with December capping the year on a high note, with sales reaching Dhs922.77 million […]
With the countdown to the close of Dubai Shopping Festival (DSF) well underway, shoppers across the city are entering the final and most rewarding window to take advantage of DSF’s prize-packed retail campaigns. Featuring multi-million-dirham prize pools, thousands of chances to win, and participation from hundreds of leading brands and retailers, DSF continues to turn […]
Apparel Group continues to strengthen its fashion portfolio with the expansion of internationally loved womenswear brand Forever New across the GCC, reinforcing its commitment to bringing globally relevant, contemporary brands to the region. Founded in Melbourne, Australia, Forever New is known for its modern, feminine designs that celebrate confidence, elegance, and individuality. The brand offers […]
Fun City, one of the region’s most loved family entertainment destinations, has officially reopened at Andalusia court, Ibn Battuta Mall, unveiling a brighter, bolder and more exciting world designed especially for children and families. The newly upgraded centre bursts with colour and imagination, bringing together all the fun families already love, now elevated with brand-new […]
The DSF Sale Season, citywide Scan & Win promotions, and the DSF 12-Hour Sale officially launch across Dubai today — marking one of the biggest shopping moments of the year. DSF Sale Season (26 Dec – 1 Feb) — Now Live Shoppers can enjoy 25%–75% off across 1000+ brands and more than 3,500 retail outlets […]
Marking a step forward in MAX&Co.’s evolution, the collection reflects the brand’s increasingly lifestyle- and zeitgeist-driven ethos, rooted in the pillars of Curiosity, Courage, and Community. Each piece celebrates these values, balancing classic, wearable silhouettes with a contemporary attitude to create a look that is multidimensional, effortlessly daring, and confidently understated. This is dressing without […]
If you are looking for that unmistakable Christmas feeling in Dubai, the kind with snowfalls, twinkling lights, festive music, hands-onactivities, and a little holiday sparkle, BurJuman Mall has embraced the season in full. Running from 12 December 2025 to 18 January 2026, Right in the Heart of Festive Wonder transforms the mall into a lively […]







