L’Oréal Middle East Launches LOREALISTAR: Multi-Branded Loyalty Platform For Content Creators Across The GCC

L’Oréal Middle East today announced the launch of  LOREALISTAR in the GCC, the group’s global, multi-brand creator loyalty platform designed to build authentic, long-term relationships between the L’Oréal Groupe’s iconic brands and the region’s digital creator community. With the GCC boasting one of the highest social media penetration rates globally over 90% (source: GWI 2025), […]

Levi’s® Brings Its Viral Batwing Logo Moment To The UAE, Celebrating The Power Of An Iconic Brand Symbol

Following its viral global moment, Levi’s® is bringing its iconic covered logo activation to the UAE with installations now live across selected Levi’s stores. What began as a creative exploration of one of the world’s most recognizable brand symbols quickly captured global attention, sparking conversations around brand recognition, cultural relevance and the enduring power of […]

Doing Business With Saudi Arabia: What Foreign Companies Need To Know In 2026

Building a Business with saudi arabia relationship — whether trading, partnering, or establishing a local entity — starts with understanding how the Kingdom’s commercial system works. Under Vision 2030, Saudi Arabia has reformed ownership rules, digitised government services, and positioned itself as the Gulf’s largest and fastest-diversifying economy. From trade to presence Many foreign firms […]

Talabat Welcomes Centerpoint As Its Latest Retail Partner

Expanding its lifestyle offering in line with customers’ evolving needs, talabat, the leading everyday app in the Middle East & North Africa (MENA), announced the onboarding of Centerpoint to its platform in a strategic move that further broadens its retail network beyond food and groceries. The partnership was formalized in a signing ceremony held at […]

Father’s Day Gift Guide: Healthy Sips For Dads Who Put Wellness First

This Father’s Day, skip the usual gifts and treat health-conscious dads to something that supports their wellbeing from the inside out. UAE homegrown brand Saba Plant-Based offers a range of organic, probiotic-rich drinks crafted using fermentation, live cultures and carefully selected ingredients to support digestive wellness while delivering great taste. Convenient, refreshing and easy to […]

Reasons why apps request multiple permissions on the phone

لماذا تطلب بعض التطبيقات الكثير من الأذونات؟ عند تثبيت أي تطبيق جديد، تظهر قائمة طويلة من الأذونات. يلاحظ المستخدم طلب الوصول إلى الكاميرا والموقع وجهات الاتصال. هذا المشهد أصبح مألوفاً لكنه يثير تساؤلات مشروعة. فهم أسباب هذه الطلبات يساعد على تقييم التطبيق بعين أكثر وعياً. كثيرون يربطون بين كثرة الأذونات وخطر مباشر على الخصوصية دون […]

Biometric payment technologies in smartphone applications

المدفوعات البيومترية في تطبيقات الهاتف المحمول وراحة المستخدم شهدت تطبيقات الهاتف المحمول تحولاً جذرياً في طريقة تنفيذ المدفوعات الرقمية. لم يعد المستخدم يعتمد على كلمات المرور الطويلة أو الرموز المعقدة. اليوم تكفي بصمة الإصبع أو التعرف على الوجه لإتمام العملية خلال ثوانٍ. هذا التغيير عزز مفهوم الراحة والأمان في آن واحد. دفع الاعتماد المتزايد على […]