MAX&Co. SPRING/ SUMMER 2026

Marking a step forward in MAX&Co.’s evolution, the collection reflects the brand’s increasingly lifestyle- and zeitgeist-driven ethos, rooted in the pillars of Curiosity, Courage, and Community. Each piece celebrates these values, balancing classic, wearable silhouettes with a contemporary attitude to create a look that is multidimensional, effortlessly daring, and confidently understated. This is dressing without […]

SKIMS Opens First Permanent Store In The Middle East

SKIMS announces its long-anticipated arrival in the UAE with the opening of its first physical retail store at Mall of the Emirates in Dubai, in partnership with luxury retail leader Al Tayer Insignia, the brand’s regional partner. This debut marks a significant milestone in the brand’s global expansion and reflects SKIMS’ ongoing focus on delivering […]

Apparel Group Welcomes Dubai Shopping Festival With Season Long Offers Across Leading Brands

Apparel Group, the global fashion and lifestyle retail conglomerate, marks the Dubai Shopping Festival with a season of compelling offers across its diverse portfolio of international fashion, footwear, beauty, and lifestyle brands, reaffirming its commitment to delivering exceptional value and rewarding shopping experiences across the UAE. From 5 December to 11January, Apparel Group brands offer […]

ENOC Group’s Fully Digital Campaign For 31st Dubai Shopping Festival Offers Over AED 3.5 Million In Prizes To 192 Winners

ENOC Group, a leading integrated global energy player, is successfully driving customer engagement and building momentum for the ongoing 2026 Dubai Shopping Festival (DSF) with its first fully digital ‘The Ultimate Win’ campaign. This pioneering initiative marks ENOC Group’s 31st consecutive year as a strategic partner for the annual DSF celebrations. Positioning the Group at […]

Dubai Duty Free’s 42nd Anniversary Sales Reach Dhs 69.097mln ($19mln) In 24 Hours

Dubai Duty Free marked its 42nd anniversary in spectacular fashion, clocking an impressive Dhs69.097 million (US$19 million) in sales in just 24 hours, powered by its much-anticipated 25% anniversary discount across a wide range of merchandise. The impressive performance represents a 15.18% growth, or Dhs9.1 million (US$2.5 million) in sales over last year’s anniversary day. […]