Apparel Group, one of the region’s leading fashion and lifestyle retail conglomerates, unveils the Clifton 11, the latest evolution of its most trusted daily trainer and a cornerstone of the brand’s running franchise. For more than a decade, the award-winning Clifton has earned a reputation for pushing the boundaries of performance – blending innovative design with the cushioning and comfort runners depend on. The Clifton 11 builds on this legacy, delivering HOKA’s signature smooth ride in a sleeker package.
Over a Decade of Innovation
Since its 2014 debut, the Clifton has set the standard for responsive cushioning, thoughtful design, and everyday performance. The Clifton 11 pairs the trusted cushioning that has earned runners’ loyalty across 11 seasons with an enhanced engineered mesh upper that delivers breathable, foot-hugging support and an updated ultrasoft sockliner. With every stride, runners feel lighter, smoother, and confident in a shoe designed to carry them effortlessly through every mile.
“The Clifton has set the standard for daily trainers for over a decade, earning runners’ trust with HOKA’s signature cushioning and innovative design,” said Bekah Broe, Sr. Director of Performance Footwear at HOKA. “With the Clifton 11, we have built on that legacy – refining the fit, upgrading the engineered mesh upper, and enhancing the sockliner – to deliver a smoother and effortlessly comfortable ride.”
Signature Smooth Ride & Elevated Aesthetic
The Clifton 11 pairs sleek, performance-driven design with thoughtful material enhancements that elevate every run. A premium engineered jacquard warped knit upper delivers a rich, luxurious feel, while strategic 3D-printed touchpoints provide lightweight support and lasting durability. Reflective details enhance visibility in low-light conditions, and a double-lace lock system ensures a secure, personalised fit. Underfoot, the Clifton 11 retains the trusted bottom unit from its predecessor, delivering plush cushioning and a smooth heel-to-toe transition. The rearfoot-focused Active Foot Frame™ cradles the foot for natural stability upon landing, while HOKA’s signature smooth Meta-Rocker™ geometry promotes fluid forward motion – whether you’re logging daily miles or pushing through longer training sessions.
Look What Smooth Can Do
Accompanying the Clifton 11’s arrival is the Look What Smooth Can Do campaign. Utilizing soft curves and a fisheye effect to round sharp lines, the imagery creates a metaphor for what smooth truly feels like for runners, when the world works in their favor to support and carry them further.
Technical Details
Key features of the Clifton 11 include:
- Smooth MetaRocker™
- Engineered mesh upper
- Inherently durable abrasion rubber outsole
- Rearfoot-focused Active Foot Frame™
- Open cell sockliner
- 3D silicone print
- Reflective details
- Double-lace lock
- Compression molded EVA foam midsole
- Retail price: AED 745 / SAR 835 / QAR 810 / KWD 73 / BHD 90
- Weight: M10 282.8g, W8 236.4g
- Stack Height: M10 42mm/34mm, W8 38mm/30mm
- Drop: 8mm
