Apparel Group, leading global lifestyle and fashion conglomerate, proudly announces the official opening of British heritage brand, Barbour’s standalone stores in Dubai.Located in Dubai Hills Mall and City Centre Mirdif, the stores will bring Barbour’s timeless British heritage and modern lifestyle collections to a new audience in the Middle East.
Founded in 1894 in South Shields, in the North East of England, 5th generation family-owned Barbour is synonymous with craftsmanship, quality, and style inspired by the British countryside.With a rich heritage spanning over 130 years, the brand continues to evolve while staying true to its British roots.
The Dubai Hills Mall and City Centre Mirdif stores will feature Barbour’s new Spring/Summer 2025 collection, a contemporary take on the brand’s heritage, offering a range of lightweight, versatile summer pieces designed for modern lifestyles. In addition to classic lightweight quilted and waxed jackets which the brand is renowned for, the collection includes stylish and functional apparel suited to Dubai’s climate. Customers will also have access to MyBarbour, a new personalised pin badge collection that allows them to customise their Barbour experience.
The stores launch follows global retail leader, Apparel Group’s announcement in September 2024 which announced the signing of Barbour in six key markets: the UAE, Saudia Arabia, Bahrain, Kuwait, Oman and Qatar.
“We are thrilled to introduce Barbour’s inaugural stores in Dubai, marking a pivotal milestone in our regional expansion plans for the renowned brand,” said Neeraj Teckchandani, CEO of Apparel Group. “This launch reinforces our commitment to enhancing the region’s fashion landscape and providing our customers with an unparalleled shopping experience.”
Neil Parker, Managing Director, Global Distributors at Barbour, said: “We are delighted to be launching Barbour in Dubai, marking a significant milestone in our global growth strategy. The Middle East represents an exciting new market for us and we are confident that our blend of timeless British style and high-quality craftsmanship will resonate with customers in the region. The new stores will provide a home for our unique collections and heritage, bringing the true essence of Barbour to Dubai.”
