Adored South African Children’s Shoe Brand, Shooshoos, Finally Sets Foot In The UAE

Adored South African Children’s Shoe Brand, Shooshoos, Finally Sets Foot In The UAE

Much-loved South African baby and children’s footwear brand, Shooshoos will officially be launching in the Middle East in May, 2019. The current collection features over 150 new and classic styles across its signature footwear series, which includes Soft Soles, Toddler Shoes and Boots.

What makes us special? Shooshoos shoemakers are masters of balancing podiatric and paediatric needs with dreamy designs, resulting in a high-quality, beautiful product that both you and your children will be excited to add to your kids’ wardrobes.

Bright colours enrich this season’s collection, with a diverse pallet of raspberry, fuchsia and grape undertones for girls, and greens, navy blues and earthy oranges for boys, while accents of warm neutrals and cool, snowy whites feature across the collection, making these the perfect way to finish off any kids’ outfit – whether they like to sit pretty, play rough and tough or travel the globe looking way cooler than any 80’s kid ever did.

Founded in Cape Town, South Africa in 1996; Shooshoos has spent decades researching exactly what makes the perfect children’s shoe and as a result, each pair of Shooshoos has been expertly created using special technologies to ensure that these light-weight shoes are not only ultra-stylish but extremely comfortable and well-made too.

The Soft Sole Baby Collection is created for babies aged 0-2 years old and are perfect for kicking, crawling, cruising and walking. These flexible infant shoes are designed to closely mimic barefoot walking while the textured leather soles are slip and stumble resistant giving new crawlers and walkers an extra little boost of confidence.

The Toddler Collection is ideal for children aged 6-months to 3-years old and offers extreme comfort through the extra-wide, ‘barefoot-feel’ design and flexible soles, meaning your little new walker won’t be worn down by all-too-common thick, hard to manoeuvre soles, while exploring their new little worlds. Both the Baby and Toddler Collections are made from 100% high-quality Nappa leather, feature wiggle-ready elasticated heels and are breathable, lightweight and void of harmful toxins.

As Gill Bowen, Shooshoos’ Co-owner says, ‘With over 150 new styles to choose from in our seasonal collections, our little customers will be dressed to impress. Being big advocates of eco-friendly leathers, genuine fabrics, fair-trade and social responsibility, we maintain high levels of workmanship and uncompromising comfort. We’re a young and dynamic team that spends as much time on design and innovation as we do on the feel-good factor.’

Co-owner, Tim Hartzenberg adds, ‘Shooshoos are the premium producer of toddler and infant footwear in South Africa which is an accolade that we are extremely proud of.’

Shooshoos will be available at Mumzworld.com, Pure Baby in Debenhams (Mall of the Emirates and Mirdiff City Centre stores), Pure Baby Festival City, Sprii.com and Purebabyme.com