Ulta Beauty, the largest specialty beauty retailer in the United States, has opened its third store in the United Arab Emirates at Dubai Hills Mall, in partnership with Alshaya Group, one of the world’s leading international retail franchise operators. The opening marks the latest milestone in Ulta Beauty’s fast-growing Middle East expansion, following successful launches at Mall of the Emirates and Dubai Mall.
Located within one of Dubai’s most vibrant lifestyle destinations, the new Dubai Hills Mall store brings Ulta Beauty’s signature all-in-one beauty experience closer to customers across the city. The store offers a curated assortment across makeup, skincare, haircare, fragrance, wellness, and beauty tools, alongside expert-led services designed to inspire discovery and make beauty more accessible, inclusive, and engaging.
The Dubai Hills Mall opening also introduces over 20 new brands, further strengthening Ulta Beauty’s discovery-led proposition for beauty enthusiasts in the UAE. The expanded assortment includes a growing wellness range with brands such as Cymbiotika, Vida Glow, Mims, SYP and Nutrili, alongside the exclusive launch of Dubai-based influencer Daniah Fawaz’s brand, Kyza, at Ulta Beauty. Customers can also discover regionally founded brands including Clara, SADE and Ojar, as well as new and exclusive highlights such as Carolina Herrera Makeup, MDF skincare and Lonvitalite skincare.
Together with Ulta Beauty’s established portfolio of prestige, mass, and emerging beauty brands, the new additions reflect the retailer’s commitment to offering customers a broad and differentiated mix of products across price points, categories, and beauty needs – all in one welcoming destination.
Rebecca Jobo, President of Wellness at Alshaya Group, said: “We are proud to continue expanding Ulta Beauty’s presence in the UAE with the opening of its third store at Dubai Hills Mall. This latest opening reflects the strong response from customers and our shared commitment with Ulta Beauty to deliver world-class beauty retail experiences that inspire discovery and bring more choice to beauty lovers across the region.”
Operated by Alshaya Group, Ulta Beauty’s continued growth in the UAE underscores the brand’s long-term commitment to the region and its ambition to redefine beauty retail through innovation, inclusivity, expert services, and curated brand experiences.
