Gap Inc. has entered a partnership with Chalhoub Group to bring the Gap, Banana Republic and Athleta brands to customers across the GCC, marking an exciting new chapter for the three iconic American brands in the region.
Combining Gap Inc.’s global brand vision with Chalhoub Group’s regional expertise, the partnership will deliver a seamless omnichannel experience while creating new opportunities to connect customers with Gap, Banana Republic and Athleta through storytelling, experiences and partnerships that celebrate each brand’s unique identity.
As part of Gap Inc.’s long-term commitment to the Middle East, the partnership reflects the company’s continued investment in the region and its ambition to connect more customers with its iconic brands through meaningful experiences and local relevance.
“We are particularly excited about this partnership with Gap Inc., a group that is increasingly consolidating its cultural relevance on a global scale, with a clear and distinctive product and brand identity that speaks powerfully to both loyal customers and new generations. This is reflected in strategic collaborations with the new icons of pop culture, and a renewed creative direction that has given the brands a precise and recognizable identity.
For our Group, this collaboration represents an opportunity of great potential and long-term vision: to amplify the cultural presence of the Gap, Banana Republic and Athleta brands across the GCC, leveraging our deep understanding of the consumer and the region’s cultural dynamics, together with our digital expertise and omnichannel capabilities. We are ready to kick off this new chapter of growth in the GCC, with new projects together already planned for the second half of the year.”
David Vercruysse, President of Managed Companies, Chalhoub Group
“Gap Inc. was built on the idea of bringing modern American style to people everywhere, and this partnership with Chalhoub Group allows us to do that in one of the world’s most dynamic and fast-growing retail region. Together, we will expand the reach of Gap, Banana Republic and Athleta across the GCC with a digitally led, locally relevant experience that celebrates the distinct identity of each brand while deepening our connection with customers across the Middle East.”
Eric Chan, Chief Business & Strategy Officer, Gap Inc
The partnership will introduce Gap, Banana Republic and Athleta through a phased omnichannel rollout, with online launches phased throughout the remainder of the year across the UAE, Saudi Arabia and Kuwait, followed by the opening of physical stores across the region next year.
