This summer, Dubai Festival City Mall reinforces its position as one of Dubai’s leading family and entertainment destinations, bringing together a season of attractions, rewards and experiences designed to help families spend quality time together.
Home to a wide range of entertainment attractions, dining concepts and family experiences, the destination will host a variety of seasonal initiatives throughout the summer period, including Dubai Mallathon, Emirates Our Homefootball World Cup Fan experience and a calendar of entertainment activations and rewards.
Further expanding its entertainment offering, Dubai Festival City Mall will also welcome the opening of the Fabyland indoor theme park mega extension featuring 10 brand-new rides and arcade games, alongside the expansion of Fandom, the first dedicated Funko store in the MENA region.
With more than 350 retail and dining outlets, family attractions, entertainment experiences and waterfront leisure offerings, Dubai Festival City Mall continues to serve as one of Dubai’s most comprehensive lifestyle destinations.
ACTIVITIES
Madagascar: Circus of the Jungle
The Madagascar crew has escaped the circus train once again and transformed Dubai Festival City Mall into their very own roaming circus arena.
Join Alex, Gloria, and King Julien for a spectacular DreamWorks adventure featuring roaming performances, music, dancing and interactive family entertainment. Visitors can also stick around for the chance to meet their favourite Madagascar characters in person.
Dates: Every Friday to Sunday from 3 to 19 July
Timings: 4:30PM to 10:00PM
Dubai Mallathon 2.0
Every morning, Dubai Festival City Mall welcomes walkers seeking to beat the heat while getting their daily steps in as part of the citywide Dubai Mallathon 2.0.
Dates: Every day from 15 June to 15 September
Timings: 6:00AM to 10:00AM
Main Race: 11th July to 22nd August
Location: First floor in front of marks and spencer
Emirates Our Home football
As the world comes together for the FIFA World Cup 2026, Dubai Festival City Mall will transform into one of the city’s premier destinations for football fans. Bringing together families, friends and communities throughout the tournament, the destination will offer live match screenings and interactive gaming experiences.
Dates: 11 June – 19 July
Location: South Side , Dubai Festival City Mall
Ticket Categories:
- Premium AED 400
- Standard AED 250 / AED 200
- General AED 150
- Evening Bean Bag Zone AED 100
VOX World Cup Challenge
Football fans can put their skills to the test through the VOX World Cup Challenge, an interactive gaming experience featuring PlayStation football competitions, branded prizes and exclusive rewards.
Dates: 5th – 19th July
Location: First Floor between H&M / Zara
BLUE Predict & Win
BLUE members can participate in an interactive FIFA prediction challenge through the BLUE App, guessing match outcomes throughout the tournament for a chance to win BLUE Points and Dubai Festival City Mall gift cards.
Dates: 11th June – 19th July
Platform: BLUE App
Prizes: BLUE Points and Dubai Festival City Mall gift cards
SPECIAL OFFERS
Summer Passport
Parents can get a Summer Passport, valid for a family of four, that unlocks exclusive discounts and offers at selected attractions, delivering exceptional value. Numbers are limited to 500 passports per month.
Dates: June 15th – September 15th
Participating outlets: Game Over Escape Rooms – 20% off
Cube Challenges Arena – 20% off
Ground Control – 35% off bowling & 25% off F&B
Juniors Camp – 20% off entry
Like Bricks – 20% off entry
True Gamers – buy one, get one free gaming hour
X Distrikt – 20% off
Emarat partnership
Customers who refuel at Emarat petrol stations can show their receipt to enjoy a variety of perks at Dubai Festival City Mall.
Dates: July & Aug
Benefits:
Free iced beverage from Drinkit
T&C Apply
Dubai Festival City Mall gift card with every spend of more than AED 100 on fuel
BLUE Prediction challenge
World Cup competition in collaboration with BLUE through the BLUE App Date – 12 June to 19 July
Mechanics:
- Customers visit the BLUE App
- Submit their predictions for all matches taking place on the day
- Each customer will have a digital stamp card tracking 10 correct guesses
- Every 10 correct guesses will automatically qualify the customer for:
* The weekly prize draw
* The grand prize draw at the end of the World Cup campaign
On a weekly basis, 1 winner with the highest number of correct guesses will receive an AED 500 gift card.
These winners will also automatically enter the final draw to win 200,000 BLUE Points at the end of the campaign.
BLUE x Mallathon
A weekly walking challenge fully integrated within the Walk & Earn ecosystem at Dubai Festival City Mall — designed to encourage fitness, community engagement, and repeat mall visitation throughout the Mallathon campaign period (15 July – 15 September).
- How to join Visit Dubai Festival City Mall in person — physical presence is required
- Scan the official DFCM Mallathon QR code displayed across the mall
- QR code deep-links you to the Challenge Details page on the BLUE App
- Click “Join Challenge” to enroll in the active weekly challenge
Rules
- 7-day challenge cycle: starts Day 1 at 7:00 AM, ends Day 7 at 10:00 AM
- Step counting is active daily between 7:00 AM – 10:00 AM only
- Track your live ranking on the leaderboard throughout the week
- Weekly winner determined by highest cumulative step count
- Weekly winner receives 5,000 BLUE Pointscredited to their account
- Re-scan QR code required for each new weekly challenge cycle
REWARDS
Adidas collaboration
An engaging, high-impact interactive setup designed to elevate the shopper experience. Customers are invited to participate in a branded Adidas claw machine activation for a chance to win exclusive merchandise sourced directly from the Adidas store. Participation is unlocked by meeting a minimum spend threshold within the mall/store, driving both footfall and retail sales.
Shoppers can personalize complimentary tote bags. The customization station allows guests to feature their favorite national team jerseys, iconic player names, and country flags using high-quality stickers. This exclusive activation is unlocked for customers who shop anywhere within the mall, driving cross-retail traffic and rewarding spend.
Dates: June 19 – June 30 | Location: First Floor
RAFFLE DRAW
MHERO Spend & Win
Visitors who make qualifying purchases at any participating retailers or entertainment venues at Dubai Festival City Mall can get their receipts validated at the customer service desk to enter the ultimate summer prize draw to win an MHERO car. The winner will be announced in the first week of September.
Dates: July 2nd – August 31st
Minimum spend: AED 300
Stay tuned for updates on upcoming events. Follow Dubai Festival City Mall’s social media pages for more.
