Kering Eyewear unveils the new Gucci Global Travel Retail Eyewear campaign, featuring three sunglasses designed exclusively for the travel retail market. Part of the Spring Summer 2026 Eyewear campaign, the visuals embrace the raw nature of close-up imagery and the intimacy it brings, highlighting the uniqueness of the frames. Interpreting the House’s contemporary design and retro-infused timeless elegance, the exclusive styles feature two women’s silhouettes and one for men.
One style features an oval acetate frame, enriched by a three-dimensional cut-out Gucci logo on both temples. It unfolds in an elegant earth-toned palette, including black and havana variations, elevated by gold galvanic logo and selection of lens colors. The other women’s style reinterprets the same design language through a cat-eye acetate silhouette, maintaining the same color variations and signature three-dimensional cut-out Gucci logo on both temples.
The metal pilot silhouette for men introduces a timeless yet contemporary attitude, defined by a double bridge design and rubberized temples. The style is further distinguished by a Web stripe metal plaque embellished with a lasered Gucci logo and is available in different colors.
Launching in April across the global Travel Retail perimeter, the campaign unfolds throughout the year across key destinations, reflecting Gucci Eyewear’s channel-oriented strategy. In select stores, the experience is further elevated through dedicated retailtainment activations, embedded in a brand new seasonal pop-up concept.
#GucciEyewear
#TravellersExclusive
