It’s Beauty Dubai: Russian Manicure, Hair Coloring and Beauty Treatments
Some salons get the job done. https://itsbeauty.ae/ does something a little different. From the moment you sit down, there is a quietness to it, a sense that you are not being rushed or upsold, just genuinely looked after. With over 7,000 Google reviews and a 4.9 rating across four Dubai locations and Abu Dhabi, the results speak clearly. Clients come back, again and again, not just for the treatments but for how they feel walking out. And yes, a caramel cappuccino with your manicure is a real thing here.
Nails Done Right: Russian Manicure, Extensions and Everything In Between
Nail care is one of those services that varies wildly depending on who is holding the file. At It’s Beauty, the nail team works to a consistent standard across all locations, using techniques most clients would associate with high-end European salons. Whether you come in with a reference photo or just a vague idea of what you want, the technicians are used to translating both into a result that actually fits your hand.
Russian Manicure
This is the service It’s Beauty is known for, and for good reason. The Russian manicure uses a dry e-file technique instead of soaking, which means cleaner cuticle work, a neater result, and wear that holds for up to four weeks. It is a noticeably different experience if you have only ever had a traditional wet manicure.
Beyond that, the nail menu covers a lot of ground: gel polish, shellac, acrylic extensions, nail art, French tips, full pedicures with gel or without. If you have a nail look in mind, whether subtle or elaborate, the technicians here have done it before.
Hair Services: Color, Care and Cuts with European Technique
Most clients come in with a combination of needs, maybe color that has grown out, ends that are dry, or a style that stopped working a few months ago. The hair team at It’s Beauty is set up to handle all of it in one visit or across a considered plan, depending on what your hair actually needs.
AirTouch, Balayage and Hair Color
The stylists at It’s Beauty specialize in complex European techniques, including AirTouch, balayage, and full color, using professional products chosen with the local climate in mind. Sun, heat, and humidity affect how color behaves, and the team adjusts accordingly.
More Than Just a Trim
Haircuts and blow-dry styling are available, as are keratin treatments for frizz and manageability, deep conditioning for dry or overworked hair, scalp treatments, and a targeted hair loss treatment program. So whether you are in for a shape-up or a full transformation, there is a clear path here.
Brows, Lashes and Makeup: The Finishing Details
These are the services that tend to get booked last and noticed first. A well-shaped brow or a precisely lifted lash line can shift the whole balance of a look without anything else changing. At It’s Beauty, the brow and lash work is technical and considered, not rushed. Each appointment is treated as its own brief, not a repeat of the one before it.
Eyebrow Architecture and Lamination
Good brows change a face. The eyebrow services at It’s Beauty include shaping and architecture, lamination, tinting, and brow correction, each approached individually. The goal is not a trend-driven shape but one that works with your features.
Lash Lifts, Extensions and Russian Volume
For lashes, the menu includes classic extensions, the fuller Kylie effect, lamination, and Russian Volume, which builds density without weight by using multiple fine lashes per natural lash. For events or everyday wear, the effect is clean and lasting.
Makeup Services
The salon also offers makeup for special occasions, from evening looks to bridal, executed with the same attention to structure and individual fit that runs through every other service.
Six Locations, One Standard of Care
It’s Beauty has locations in Business Bay (Iris Bay Tower), Dubai Marina (Marinascape Mall, Trident Tower), Internet City (The One Tower), DIFC (Sky Gardens Tower), and Abu Dhabi. Each branch operates under the same European sterilization standards, which means every tool is properly autoclaved or disposed of between clients. It is not a detail most clients see, but it matters.
New clients receive up to 50% off all services on their first visit. Booking is available online or through WhatsApp at +971 54 247 8604.
Looking for a Fitness Studio to Complement Your Salon Routine?
Beauty and wellness go hand in hand, and if you are building a self-care routine that goes beyond the chair, it is worth knowing about Bodify. Recognized as the best ladies gym Dubai – Bodify offers a women-only fitness space where training programs are built around real goals, not generic schedules. A good complement to everything It’s Beauty has to offer.
FAQ
What makes Russian manicure different from a regular gel manicure?
The key difference is technique. Russian manicure uses a dry e-file method to work around the cuticle, rather than soaking the hand first. The result is more precise, the skin around the nail looks cleaner, and the finish tends to last noticeably longer, often up to four weeks without lifting.
How long does an AirTouch or balayage appointment take at It’s Beauty?
Complex color work like AirTouch or balayage typically takes between two and a half to four hours, depending on hair length, density, and how significant the color change is. The team will give you a realistic time estimate when you book so you can plan around it.
Do I need to book an appointment at It’s Beauty in advance or can I walk in?
Booking in advance is recommended, especially for hair color and lash services. That said, the team does accommodate same-day requests when availability allows. The fastest way to check is via WhatsApp or the online booking system.
Are the products used safe for sensitive skin or treated hair at It’s Beauty?
Yes. The salon uses professional-grade products suitable for color-treated, keratin-treated, and sensitive hair and skin. If you have specific sensitivities or allergies, mention them at booking and the team will confirm compatibility before your appointment.
