This festive season, residents and tourists are invited to join the celebrationsat Dubai Gold Souk Extension. Known for its unmatched variety of gold and jewellery retailers, the destination is bringing back one of its most exciting attractions of the year, the Shop & Win campaign, offering shoppers the chance to drive away in a custom gold Mercedes-Benz S-Class 500.
From 11 December 2025 to 8 February 2026, shoppers can make the most of the festive season at Dubai Gold Souk Extension. For every AED 500 spent at gold, jewellery, and watch stores, shoppers will receive a raffle entry for the chance to win this year’s headline prize. With retailers across the Gold Souk Extension offering seasonal promotions such as reduced making charges and significant savings on selected diamond jewellery, each visit becomes even more rewarding, adding to the festive atmosphere and bringing shoppers closer to taking home a one-of-a-kind reward.
The festive gifting season and the busy winter wedding period make this one of the most anticipated times of the year for shoppers in Dubai. At Dubai Gold Souk Extension, home to more than 295 stores dedicated to gold, jewellery, perfumes, and watches, shoppers can discover thoughtful gifts across the destination while enjoying the chance to enter this year’s most exciting prize draw.
Beyond the festive season, Dubai Gold Souk Extension continues to welcome residents and tourists with its wide range of modern shopping and dining experiences. From jewellery boutiques and bullion traders to perfume houses, cafés and convenient access to several nearby world-renowned hotels within walking distance, the destination offers a year-round place to shop, dine and explore.
Campaign Details:
- What: “Shop and Win” a gold Mercedes-Benz S-Class 500
- When:11 December 2025 to 8 February 2026
- Where: Dubai Gold Souk Extension
- How to Participate:Spend 500 dirhams or more at gold, jewellery and watchstores to earn one raffle entry for every 500 dirhams spent.
Stay up to date on what’s happening at the Dubai Gold Souk Extension by connecting on social media @mydubaigoldsouk.
