AURA Skypool and Swarovski come together this festive season to unveil a one-of-a-kind holiday collaboration that transforms Dubai’s most iconic rooftop destination into a shimmering celebration of light, luxury, and festive wonder.
At the heart of this festive takeover stands a bespoke Swarovski Christmas tree installation, live from 24th November 2025 to 7th January 2026 – a breathtaking creation that captures Swarovski’s signature brilliance while complementing AURA’s panoramic allure. Reflecting the city’s skyline, the tree embodies a modern vision of glamour, uniting crystal artistry with the architectural elegance of Dubai’s most elevated destination.
This festive takeover is more than a visual spectacle – it’s an experience that perfectly mirrors Swarovski’s modern vision of wonder and AURA’s signature spirit of elevated celebration. Guests can sip, celebrate, and soak in the city’s spectacular views while surrounded by sparkling touches that bring Swarovski’s craftsmanship to life in an immersive, unforgettable way. Visitors are invited to experience the season’s magic through a shared lens of innovation, beauty, and celebration.
Dean Stuart Jarvis, Director of Operations at Sunset Hospitality Group, says: “We are proud to collaborate with Swarovski to deliver a truly elevated festive experience for our guests as part of AURA Art. At AURA, creating moments that sparkle and leave a lasting impression is part of who we are – and this annual festive collaboration has become a cherished tradition that captures the magic and brilliance of the season in a way only AURA can.”
Nasr Sleiman, General Manager for India, Southeast Asia and the Middle East at Swarovski, says: “Our collaboration with AURA Skypool brings to life The Party of Dreams, transforming an iconic Dubai setting into a space filled with light, color, and festive wonder. This installation reflects Swarovski’s modern expression of holiday magic-an elevated, contemporary celebration designed to shine bright and inspire joyful self-expression. We are delighted to create an experience that lets guests celebrate the season and truly gift joy together with AURA.”
The unveiling coincides with the opening of Swarovski’s new boutique at Palm Jumeirah Mall, a milestone in the brand’s regional journey and its continued connection with Dubai’s vibrant fashion and lifestyle scene. The boutique invites guests to explore Swarovski’s latest collections – from timeless jewelry to statement accessories – each piece designed to capture light, beauty, and individuality.
