As the nation prepares to mark the 54th Eid Al Etihad, Dubai’s 3 Day Super Sale (3DSS) officially kicks off today with its biggest edition – extended to five full days in celebration of the occasion. Running citywide until 2 December, the city’s most exciting shopping weekend brings together unbeatable savings and festive energy, offering up to 90% off across more than 500 brands and over 2,000 outlets.
Organised by Dubai Festivals and Retail Establishment (DFRE), the excitement begins with the first-ever 24-Hour Sale at Dubai Festival City Mall – offering shoppers exclusive deals, a full day of live entertainment, and a rare chance to experience late-night shopping at its most vibrant. Starting at 10am on 28 November, the full-day mall experience features a live Virgin Radio roadshow, laser displays, mega deals, special goodie bags from Kiehl’s, Watsons, and Bath & Body Works, and the chance to win a brand-new Toyota Urban Cruiser upon spends of AED 300. As a special treat, BLUE loyalty programme members can earn an incredible 10X points all day on spends of AED 1,000 or more – a limited-time offer available only during this landmark 24-hour celebration.
With so many offers to choose from throughout the 3DSS weekend, here’s the ultimate curated guide on the top brands per category to help score the biggest wins.
FASHION FINDS TO FALL IN LOVE WITH
This year’s 3DSS brings exceptional offers across leading fashion brands, making it the perfect moment to refresh wardrobes for the Eid Al Etihad holidays. From elevated everyday looks to festive outfits and family-ready styles, the city’s most popular labels are rolling out major savings across men’s, women’s, and kids’ collections. Shoppers can explore exciting deals from DKNY, Giordano, Hollister, Kiabi, LC Waikiki, Michael Kors, NEXT, Ted Baker, and US Polo Association.
BEAUTY STEALS THAT SHINE BRIGHT
Beauty lovers can indulge in irresistible offers across fragrances, skincare, makeup, and beauty essentials at some of the most loved beauty destinations. Incredible savings are available at Sephora, NYX, Watsons, Odora, NARS, and MAC. Whether restocking beauty favourites, discovering new seasonal staples, or choosing Eid Al Etihad gifts, shoppers can expect spectacular value across premium and everyday beauty ranges.
EVERYTHING UNDER ONE ROOF AT DEPARTMENT STORES
Shoppers seeking a one-stop destination can head to leading department stores offering multi-category deals for the extended 3DSS weekend. Brands For Less, Muji, Reebok, TYPO, Xpressions Style, and BBZ are offering deep discounts across apparel, homeware, lifestyle essentials, stationery, and seasonal Eid Al Etihad gifting ranges.
STEP INTO SOMETHING SPECIAL
Footwear and accessories play a starring role this 3DSS, with top brands offering exclusive savings for the Eid Al Etihad weekend. Shoppers can enjoy must-grab deals from Call It Spring, Kipling, Sole Therapy, Steve Madden, Reebok, Skechers, and Puma.
TIMELESS ELEGANCE, SPARKLING SAVINGS
Gold and jewellery enthusiasts can take advantage of remarkable offers on timeless pieces and luxurious accessories from renowned brands including Al Futtaim Watches &Jewellery, Al Masroor Jewelleries, Damas, Zen Diamond, Swarovski, and Pandora. Shoppers can explore everything from dazzling diamonds to contemporary designs, premium timepieces, and gifts for loved ones – all at extraordinary value for this weekend only.
TECH & HOME DEALS NOT TO BE MISSED
From upgraded smart devices to stylish homeware and electronics essentials, this year’s 3DSS is packed with innovation-led bargains. Shoppers can enjoy exciting savings from E City, Virgin Megastore, The Mattress Store, Bloomr, Pottery Barn, and Martha Stewart Home.
BIG FINDS FOR THE LITTLE ONES
Parents can take advantage of unbeatable deals on kids’ fashion, toys, essentials, and gifting favourites across Mamas & Papas, Carter’s, LEGO, Monsoon Children, The Children’s Place, and Mothercare. From festive outfits to toys that spark imagination, this is the perfect time to surprise little ones with something special for Eid Al Etihad.
MEGA PRIZES, REWARDS, & RAFFLES
Across the city throughout the 3DSS weekend, shoppers can also amplify their savings by tapping into Dubai’s top loyalty programmes. Members of Club Apparel and MUSE can unlock double points on purchases, adding even more value to their Eid Al Etihad shopping. BLUE loyalty programme members can enjoy double points on spends between AED 1,000 and AED 10,000 at Dubai Festival City Mall, making every purchase during the extended 3DSS weekend even more rewarding.
Adding to the excitement, City Centre Deira is celebrating its 30th anniversary with a special “Shop & Win” promotion, offering shoppers the chance to win 30,000 SHARE points every day, along with an unmissable grand prize of a brand-new JAECOO J8 luxury SUV car.
For more information, visit the 3 Day Super Sale website and follow @DubaiFestivals on Instagram and TikTok.
