Majid Al Futtaim, a leading shopping mall, communities, retail, and leisure pioneer across the Middle East, Africa, and Asia, isproud to announce its participation in the Dubai Fitness Challenge (30×30). With this year’s activities powered by Gray Wellness Club at Mall of the Emirates, they aim to turn the city’s most iconic lifestyle destination into a hub for movement, wellness, and style.
Throughout November, Gray Wellness Club will take over the fitness venues at Mall of the Emirates, collaborating with the mall’s existing brand partners to bring the 30×30 spirit to life through an engaging mix of wellness, sport, and lifestyle events.
A dedicated Gray Wellness Club pop-up will be set up in front of Joe & The Juice serving as the central hub for community classes and activations. From yoga beneath the Fashion Dome to in-mall Pilates and water yoga at Kempinski Hotel, Gray Wellness Club and Mall of the Emirates offers an inspiring schedule that blends movement with style – making fitness fun, accessible, and part of everyday life.
Top global and homegrown brands including lululemon, VOSS and WHOOP will unite under one roof to deliver variety, energy and motivation across the month. Each activation is designed to connect the community through movement and a shared commitment to health.
More than just a fitness program, the mall’s 30×30 experience celebrates wellbeing as a lifestyle, seamlessly blending exercise with dining, shopping and social moments. Open to all and free to join, the sessions are designed to welcome everyone, from seasoned fitness enthusiasts to those taking their first step on the journey.
Upcoming 30×30 Events at Mall of the Emirates this Novemberhosted, in partnership with Gray Wellness Club:
Yoga with lululemon (November 8): Find your flow beneath the mall’s iconic Fashion Dome as lululemon brings mindful movement to the heart of Mall of the Emirates.
The Mall Run in partnership with VOSS & WHOOP (November 15): Lace up and join a community-friendly run through the mall, fuelled by hydration, performance and precision from three leading brands.
In-mall Pilates (November 22): Strength meets serenity in an energizing Pilates session hosted by Gray Wellness Club at a dedicated pop-up located in front of Joe & The Juice at Mall of the Emirates.
Water Yoga at Kempinski Hotel (November 29 & 30): Balance, breathe and bend on water with the ultimate stand-up paddle yoga experience at the Kempinski Hotel, blending fitness, fun, and flow in a stunning setting.
Whether you’re a fitness fanatic or simply starting out, Mall of the Emirates and Gray Wellness Club invite everyone to get Dubai moving together. All events are open to the public and free to join, simply keep an eye out on Mall of the Emirates Instagram for when registration opens!
