It’s home makeover season! Dubai Home Festival (DHF) 2025 is back for its spectacular 7th edition, running from 3 to 16 October. Organised by Dubai Festivals and Retail Establishment (DFRE), the city’s largest home retail celebration will transform Dubai into the ultimate destination for design lovers, savvy shoppers, and anyone looking to give their space a stylish refresh.
Across 14 days, shoppers will be able to enjoy unbeatable citywide discounts of up to 75% off on furniture, homeware, appliances, and electronics, alongside limited-time flash sales, mega prizes, exclusive bundles, loyalty bonuses, cashback rewards, spend-and-win promotions, and brand-new activations guaranteed to spark endless inspiration. With Dubai’s vibrant home scene on full display – spanning iconic global brands and homegrown favourites – this is the moment to upgrade any room, revamp entire homes, or simply snag a few standout pieces, all while saving big and winning even bigger.
Mohamed Feras, Acting Vice President – Retail Calendar and Promotions at DFRE said: “Dubai Home Festival 2025 reflects our commitment to strengthening the city’s home retail sector while positioning Dubai as a global leader in design and innovation. With exclusive offers and brand-new activations, DHF 2025 is set to inspire residents and visitors alike – offering unmatched value, unforgettable experiences, and endless opportunities to create their dream homes.”
BIG BRAND SAVINGS
Shoppers can enjoy massive savings with jaw-dropping discounts of up to 75 per cent across more than 100 home and electronics category brands during DHF. Everything from chic furnishings to the latest smart appliances, luxury accessories to stylish outdoor sets will all be available at jaw-dropping discounts. Top participating brands include Art of Living, Better Life, Bloomingdale’s Home, Chattels & More, Crate & Barrel, E City, Galeries Lafayette, Home Box, Homes R Us, IKEA, Interiors, Jacky’s, Jashanmal Home, Pan Home, Pottery Barn, Sedar Emirates, The White Company, United Furniture, West Elm, and more.
BRAND NEW THIS YEAR
Adding to the excitement this year are brand-new DHF experiences designed to bring more value, more savings, and more unforgettable moments across the city. At the heart of DHF rewards this year is the first-ever Shop, Scan and Win – Home Glam Up promotion, which will bring an incredible opportunity for 5 lucky shoppers to turn their interior design dreams into reality with AED 20,000 to glam up their home when they spend AED 500 or more at participating stores citywide.
DHF 2025 is rolling out several more first-ever shopping experiences and unmissable activations guaranteed to surprise and delight shoppers across the city. Set to be revealed in the coming weeks, shoppers should stay tuned for:
- Mega Sale Weekend, with further reductions of up to 90% off to kick-off DHF celebrations in style for one-weekend only.
- Instagrammable Installation, featuring a visually striking, larger-than-life dining room display at City Centre Mirdif created exclusively for DHF.
- Daily Home Drops, where limited-time daily offers will be available for one-day only across a selection of the city’s top retailers.
- Online Warehouse Sale, DHF’s first-ever exclusive e-commerce flash sale.
- Bundle Deals Bargains, spotlighting specially curated value packages available citywide.
IMMERSIVE HOME-TECH EXPERIENCES
Blending creativity with cutting-edge technology, DHF will see the launch of a tech-enabled, immersive Smart Home Hub at Dubai Festival Plaza from 3 to 16 October. Giving shoppers the chance to experience a bold leap into the future, the innovative showcase will blend traditional home solutions with AI-powered technologies to create an immersive lifestyle experience. Visitors will be able to explore the Home Edit Hub to design their dream rooms on an interactive digital wall, while AR-based scan-and-style treasure hunts will help shoppers uncover hidden smart-home artefacts to win rewards. AI-powered tools will allow guests to test predictive personalisation features, try out virtual interior design, and configure smart living solutions tailored to their needs. Family-friendly experiences will add playful formats and hands-on activities, positioning Festival Plaza as Dubai’s hub for smart living and future home solutions.
SAVE BIG & WIN BIGGER
Beyond big savings and future-forward experiences, shoppers will also have thrilling chances to win some of the season’s biggest prizes and rewards.
Tickit, Dubai Holding’s first-of-its-kind rewards programme to instantly earn and redeem points, will bring the chance for users to instantly double their points when renovating their homes with Reno. Shoppers just need to link their Visa or MasterCard to the Tickit App and proceed with their transaction on the Reno App to instantly earn double points. Additionally, Tickit users will be able to earn cashback across 3,500 locations across the UAE.
Dubai’s Biggest Home Fest with Emax throughout DHF will give away instant prizes worth AED 50,000 through scratch and win cards upon minimum spends of AED 1,500 on home appliances. Guaranteed prizes will include discount vouchers for up to 15 per cent off across leading appliance and personal care brands, while mega prizes for lucky shoppers will include Samsung Jet 85 Vacuum Cleaners, Russell Hobbs 1800W Steam Irons, Crownline Glass Choppers, and Russell Hobbs Air Fryers.
Emirates Skywards is turning up the excitement with its Skywards Everyday 25th Anniversary celebration featuring unbeatable rewards and surprises. Members can unlock 25% bonus Miles when shopping at participating outlets – including Skywards Everyday and enter a mega draw to win a staggering 25 million Miles.
HOME AWAY FROM HOME HOTEL OFFERS
Those looking for some rest and relaxation after a splendid shopping spree can enjoy exclusive Home Away From Home staycation packages and hospitality offers. Exclusive savings will be found at Fairmont Dubai, Swissotel Al Ghurair, voco Dubai The Palm by IHG, W Dubai – Mina Seyahi, Sheraton Grand Hotel, Raffles The Palm Dubai, Marsa Al Arab, Grosvenor House, Le Royal Meridien Beach Resort & Spa, and more.
These October-only offers bring together comfort, convenience, and value – giving residents and visitors the chance to enjoy Dubai’s world-class hospitality with the feel of home. With unbeatable offers, citywide activations, and experiences that blend design, technology, and lifestyle innovation, DHF 2025 is the ultimate celebration of everything home.
Dubai Home Festival 2025 is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners which include: Al Futtaim Malls (Dubai Festival City Mall & Festival Plaza), Al Zarooni Group (Mercato Shopping Mall), AW Rostamani Group, DHAM (Al Seef, Bluewaters, Ibn Battuta Mall, Nad Al Sheba Mall, Palm Jumeirah Mall, and The Outlet Village), Emirates Airline, ENOC, e&, Majid Al Futtaim (City Centre Deira, City Centre Mirdif, and Mall of the Emirates), Merex Investment (City Walk and The Beach, JBR), and talabat.
For more information, visit the Dubai Home Festival website and follow @DubaiFestivals on Instagram and TikTok.
