Marks & Spencer, operated by Al-Futtaim Group, today announces the launch of its M&S Value campaign across all foodhalls in the UAE, delivering everyday low prices on the products customers buy most, without compromising on the trusted quality of M&S.
As part of its long-term commitment to delivering quality products at accessible prices, M&S introduces lower pricing across hundreds of everyday products and shopping basket staples, offering a price reduction of 22% across a family basket of staples. This investment ensures M&S Food is more competitively priced than ever, helping families across the UAE shop more confidently, regularly, and affordably – all while enjoying the exceptional quality M&S is renowned for.
With M&S Value, customers discover great prices on key grocery staples and British produce,including fresh bread, milk, cheese, oranges, greek yogurt, pasta, rice, and coffee. Every product in the foodhall is benchmarked against key competitors to ensure customers get the best possible value, all while maintaining M&S’s commitment to superior quality and responsible sourcing.
The campaign reinforces M&S’s promise to never compromise on quality – from its 100% British milk and award-winning British cheddar to responsibly sourced seafood and fresh produce. Many items also feature the Eat Well seal of approval, signifying they meet nutritional standards developed by M&S nutritionists in collaboration with the British Nutrition Foundation – making it even easier for families to create healthy, balanced meals every day.
A typical family basket of 20 staple items at M&S now costs up to 22% less, underlining M&S’s ongoing investment in offering better value across its entire foodhall.
Everyday Essentials at Exceptional Value Include:
- Supersoft Loaves (Thick & Medium / White & Wholemeal): vitamin D enriched, high in fibre, and Eat Well approved. AED 9.75.
- 1 Pint Milk (Whole, Semi, Skimmed): always 100% British fresh milk. AED 5.75.
- British Cheddar: crafted at the award-winning Taw Valley Creamery. AED 27.00.
- In-Store Bakery French Baguette: crunchy crust, soft and airy inside. AED 5.00.
- Pasta expertly crafted in Italy (Penne, Fusilli, Macaroni, Spaghetti): made in the Italian Alps by the Felicetti family, pasta masters since 1908. AED 10.50.
- Sweet & Juicy Easy Peelers & Handpicked Royal Gala Apples: fresh, sweet and perfect for snacking or lunchboxes. AED 19.00.
- Responsibly Sourced Fish and Seafood: meeting M&S’s high sustainability standards. Tuna Chunks AED 13.00.
- 100% Fairtrade Tea & Coffee: supporting ethical farming since 2006. Instant Coffee AED 26.25 and Everyday Tea AED 15.75.
Bigger Pack, Better Value:
- Cheese Twist Twin Pack for AED 15.50.
- Pure Honey Family Pack for AED 39.00.
- 1kg Packs of Penne or Spaghetti for AED 16.00.
- 4 Pack of Peeled Plum Tomatoes for AED 19.50.
The M&S Value campaign is now live in all UAE M&S Foodhalls. With hundreds of everyday products repriced, families enjoy even more of the M&S Food they love for less.
