lululemon is proud to celebrate the 10-year anniversary of Align™ across the region, the franchise that changed the game in women’s athletic apparel. First introduced in 2015 as a single pair of stretchy yoga tights, Align quickly became a wardrobe staple around the world. Today, the global franchise has evolved into a USD $1-billion business and includes a wide variety of styles, including tops, skirts, shorts, dresses, bras, bodysuits, in addition to bottoms – all known for their unmatched buttery-soft feel.
The uniqueness of the Align franchise begins with its proprietary fabric and the company’s Science of Feel™ product creation methodology, focused on the combination of fabric and design construction to engineer a particular sensation that solves for the unmet needs of guests. lululemon heard from yogis that they were seeking a sensory experience during their practice that felt unrestricted, light and free. They wanted to feel like they were wearing nothing at all.
Antonia Iamartino, Senior Director of Franchise Innovations, Research and Product Innovations at lululemon said:
“We design for movement, for emotion – for the space where form meets feeling. This is how we engineer products that look and feel so good, our guests never want to take them off. 10 years ago, nothing like Align existed – and today, you can see its influence everywhere.”
lululemon spent 18 months developing Nulu™ – a revolutionary fabric created by the company with a four-way stretch, made to feel weightless and completely free to move without distraction. Guest feedback has played a critical role in the development of Align from the beginning and continues to drive every step of the design process.
To celebrate 10 years of Align and mark International Day of Yoga on 21 June, lululemon will host a series of immersive, Ambassador-led events across the UAE, KSA, Kuwait, and Qatar.The ‘Vibe and Flow’ high-energy yoga events are designed to bring communities together through a fusion of breathwork, movement, music, and light—delivering one electrifying flow. With thousands of yoga enthusiasts expected to flow in sync to uplifting DJ beats, every breath and every movement will become part of a sensory-rich journey that energises the body, frees the mind, and leaves the soul glowing. Guests can register through the following links:
- Dubai:https://dubai.platinumlist.net/event-tickets/99800/dubai-vibe-and-flow-with-lululemon-at-the-agenda-media-city
- Kuwait:https://kuwait.platinumlist.net/event-tickets/99796/kuwait-vibe-and-flow-with-lululemon-at-al-mirqab-b-four-seasons-hotel
- Doha:https://doha.platinumlist.net/event-tickets/99795/vibe-and-flow-with-lululemon
As part of the Align 10 year anniversary, lululemon has launched its latest Align collection, featuring core styles in fresh new colourways, including Pool Party Blue, Mauve Grey and Pink Organza – now available in stores across the region and online at lululemon.me.
