In a transformative celebration of culture, community, and innovation, Gahwatna, the homegrown Emirati brand redefining heritage through contemporary experience, has launched a one-of-a-kind immersive experiential pop-up in partnership with Union Coop at Etihad Mall. This activation is far more than a coffee offering, it is a cultural movement designed to spark curiosity, enhance identity, and invite the world to experience the essence of the Emirates through all five senses.
Pioneering in its concept, the Gahwatna pop-up seamlessly fuses the traditional art of Emirati Gahwa preparation with cutting-edge innovation and sensory storytelling. Visitors are not merely served coffee, they are invited to immerse in the narrative of belonging, memory, and modern heritage. Set within one of the UAE’s most trusted community retailers, this initiative signals a new chapter in local entrepreneurship and cultural branding.
At Gahwatna, we see Gahwa not just as a beverage, but as a ritual of connection, hospitality, and national pride,” said Ali Mansoor, Chief Executive Officer and creative force behind the brand. “Union Coop represents the heart of our communities, and launching from here is a symbolic and strategic step in our journey to take an authentic Emirati voice from our home to the world.”
Gahwatna is led by its partners Ali Mansoor, Chief Executive Officer, and Saeed Al Suwaidi, Chief Commercial Officer and the strategic shaping its vision and market presence. Together, they have curated an experience that merges, contemporary innovative design with authentic Emirati Gahwa traditions, and present something never seen.
In this regards, Mr. Mohamed Al Hashemi, CEO of Union Coop, visited the pop-up to personally experience what Gahwatna represents. Impressed by the depth and originality of the activation, he extended an invitation for Gahwatna to participate in the grand opening of Union Coop’s new Khawaneej branch, where a tailored popup was launched the same day.
“Gahwatna is a sense of belonging, it’s a movement. It’s Emirati, it’s human, and it’s global,” said Ali Mansoor. “We are honored to start this journey with Union Coop, and together, we aim to make our heritage accessible, visible, and proud across every branch.” This partnership is only the beginning. Gahwatna is now in discussions with Union Coop to roll out nationwide activations, with the goal of bringing authentic Emirati experiences to every neighbourhood.
