Neglecting male customers can be one of the biggest mistakes you can make if you own a spa.
You may think that men and women are not the same when it comes to their goals in terms of enhancing their personal appearance, which is true. However, personal appearance is actually also important to men, which means including them in your target market is a smart business decision.
Skin Treatments for Men That Sell
A reputable advanced skincare products supplier shares below a list of skin treatments that appeal to men and have been proven effective to meet their skincare needs:
1. Intense Pulsed Light Photorejuvenation (IPL)
IPL is an in-office treatment that uses a laser to emit light energy to minimize pigmentation and stimulate the production of collagen, a type of protein that firms and tones the skin.
This treatment aims to reduce the appearance of age spots, sun spots, acne scars, and other blemishes and signs of premature aging, giving the patient smoother, less ruddy skin.
After treatment, the after-effects are minimal. The treated areas will be slightly swollen and pink or red, but these side effects usually disappear after a day.
IPL treatment takes only 20 minutes and only gives minimal discomfort to the patients.
2. Cosmetic Botox
Botox has long been a popular treatment among women who want to keep the signs of premature aging at bay.
However, most male customers get this treatment only on their foreheads since they don’t want a totally smooth look like women do.
Cosmetic Botox pertains to the injection of tiny amounts of the botulinum A toxin directly into the muscle that lies below a wrinkle.
This skin treatment paralyzes the muscle temporarily, allowing the wrinkle to relax and giving the surface skin a smoother and younger look.
A complete cosmetic Botox treatment usually takes about 30 minutes and most patients do not experience any downtime post-treatment. Its skin-enhancing effects can last about six months.
3. Microdermabrasion
Microdermabrasion is an anti-aging treatment that revitalizes the skin complexion, removes fine lines, and helps topical products penetrate the skin deeply.
As a result, the skin looks smoother and gets a more youthful glow.
A vacuum suction device is used with a mild chemical crystal formulation to remove the top layer of skin cells, revealing new, more evenly textured skin.
Microdermabrasion treatment usually lasts for 30 minutes. However, patients often need to receive several treatments and wait several weeks before they can see noticeable changes in their skin.
These positive effects can last for several months, depending on the age and condition of the patient’s skin.
There is usually no downtime post-treatment, but the skin may appear reddish for about an hour afterward. This will usually dissipate within a day.
4. Facial Fillers
Facial filler treatments for men and women aim to improve the appearance of the face. They are used to enhance definition and contours, smoothen lines and wrinkles, and add volume to skin areas that need it.
Most male patients get dermal fillers to reduce deep facial creases, superficial fine lines, and the appearance of jowls.
This treatment also lifts and adds volume to the midface and definition to a weak chin or jawline.
Additionally, facial fillers can enhance the appearance of acne scars. This skin treatment can also improve the shape of the nose to improve facial symmetry and proportions.
This treatment usually takes up to 30 minutes to complete. However, it can be shorter or longer depending on the number of areas needing fillers.
Some bruising or swelling may appear after the treatment, but severe complications are rare and there is no downtime.
5. Facial Exfoliation
Facial exfoliation pertains to the use of face scrubs or gentle abrasives to slough off dead skin cells. This treatment offers several benefits to men’s skin.
This skin treatment removes dead skin cells and dirt buildup, revealing smoother and healthier skin.
It also helps uproot ingrown hair and remove excess sebum that causes dark spots and uneven skin tone.
Facial exfoliation requires using gentle abrasives to slough off dead skin cells.
This skin treatment is one of the inexpensive, simplest, and most effective ways to improve skin appearance quickly.
6. Chemical Peel
Chemical peels are another skin treatment that can remove damaged layers of skin, including surface lines and wrinkles.
Chemical peels come in three forms:
- Lunchtime peel. This type of chemical peel is the quickest since it often takes only about 30 minutes. It refreshes the skin and gives it a noticeable glow. This treatment does not require any recovery or downtime.
- Medium peel. This type of skin treatment removes skin cells from the epidermis or outer layer of the skin and portions of the upper part of the dermis or middle layer of the skin. It is used to treat wrinkles, fine lines, acne scars, and uneven skin tone. A medium peel requires four to seven days of recovery.
- Deep peel. This skincare procedure provides a deeper treatment to remove deep-seated wrinkles, scars, and precancerous growths. Because of the intense treatment, patients won’t need to undergo the procedure several times to get the full effect. However, patients need two weeks of healing time.
Most men opt for the light chemical peel since it can rejuvenate the skin, soften the lines, and make them look younger without any downtime and serious side effects.
Like ladies, men also want to look their best for special events, including dates and other romantic occasions. Catering to their skin-enhancing needs can make your spa stand out and increase your bottom line.
