Gemy Maalouf’s Latest Collection Tells A Story Of Style And Memory

Following a light summer renovation, the Gemy Maalouf showroom in Dubai Design District (D3) reopens this September with a refreshed layout. The showroom will introduce the Moments in Time collection, spanning both Pre-Fall 2025 and Fall-Winter 2025/26, inviting guests to explore a renewed world of couture elegance in a modern, intimate setting. Rooted in nostalgia […]

Apparel Group’s Club Apparel Partners With PRYPCO Blocks To Transform Shopping Rewards Into Property Ownership

Apparel Group, a global fashion and lifestyle retail conglomerate based in Dubai, has announced a strategic partnership between its flagship loyalty programme, Club Apparel, and PRYPCO Blocks, the Dubai-based fractional real estate ownership platform. Together, they are introducing Spend to Invest, a new way for shoppers to turn their everyday purchases into a step towards […]

Glam Becomes The New Reality With The Matrix Resurrections | SHEGLAM Collection

SHEGLAM dives into the digital depths with a collection inspired by The Matrix™ Resurrections, a world where illusion flickers and style cuts through the static. Charged with iconic references and futuristic finishes, each product is made for those who glam like they’ve already hacked the system. The Matrix Resurrections | SHEGLAM Collection is a limited-edition collaboration that […]

Apparel Group, Tim Hortons UAE, And Maseer Initiatives Champion Inclusion With American Sign Language Awareness Initiative

In a powerful display of inclusion and community engagement, Apparel Group, in collaboration withTim Hortons UAE and Maseer CSR Initiatives, successfully hosted a two-day American Sign Language (ASL) Inclusion Event for employees from Tim Hortons UAE, including both Deaf and hearing team members. Held on July 16–17, the initiative brought together 40 participants, including baristas, […]